Social Media
Social Media: The Platforms, the Disciplines, and the AI Communications Era
EPR's Social Media pillar — the platforms, the sub-disciplines, the press pool, and how social signals now feed AI engine retrieval as Citation Share inputs.
Tag
Social Media
How LinkedIn's Algorithm Distributes Content
The 2021 LinkedIn visibility playbook centered on hashtags, generic thought leadership, and the new newsletter feature. Five years later the playbook is obsolete. The 2024 algorithm rewrite, the six ranking factors that drive 2026 distribution, the engagement-bait formats that lost reach, and the AI-generated content detection layer.
Social Media
Stop! Thief!
That may have been the cry until earlier this month when the latest appeals court decision that web scraping doesn't break anti-trust laws.
Marketing
Five Low-Budget Marketing Tactics That Actually Work in 2026
Five low-budget marketing tactics that work in 2026 — founder-led LinkedIn, GEO, micro-influencers, owned podcasts, Reddit seeding. The constraint is operator discipline, not budget.
Social Media
Professional Community Discussion in 2026: Reddit, LinkedIn, Discord, Slack and the AI Engine Source Graph
Google+ shut down. LinkedIn Groups compressed. Yahoo Groups gone. What replaced them: Reddit, LinkedIn posts, X, Discord, Slack/Circle, Substack comments. The 2026 professional discussion map.
PR News
Communications Career Center
It is estimated that the number of professionals working in the PR industry will grow about 25% during this decade.
PR News
Stanley Quencher: How a 110-Year-Old Brand Became a $750 Million Social Media Trend
Stanley grew revenue from $70M in 2019 to $750M in 2023 on the Quencher tumbler's viral run. President Terence Reilly engineered the trend.
PR News
Growth Hacking Your Business
These days, more and more start-up companies and small businesses are interested in generating company growth without spending a great deal of money.
Insights & Strategy
Networking in Public Relations: The Complete Beginner's Guide
In today's world, success in business is not measured in the amount you spend on marketing, but on the number of relationships you have established.
Careers
The PR Resume Is Dead
Communications hiring in 2026 looks almost nothing like it did a decade ago. The resume is still requested but no longer drives hiring decisions. What actually does: LinkedIn authority, visible work, portfolio, AI literacy, and network.