PR News
Smartwatch: Innovation or Idiocy?
A look at whether the early-2010s smartwatch wave was an innovation or a fad — and what the marketing confusion revealed about the category.
Tag
marketing'
PR News
How to Market Web Apps Online
In this post, I'd like to share a few tips on how you can market your tech-related website.
Insights & Strategy
Optimize Content for the Audience not SERPs
Ultimately, SEO is having your website found in the search engines by people interested in your products or services. It’s a very profitable traffic source because most times there is much intent behind each search. As people caught on, they took SEO more seriously and began investing heavily in the channel.
PR News
Why Content Promotion is Queen: Tips on How to Make it Work
If you don’t plan a content strategy for your website, you miss opportunities that can add significantly to your site in terms of traffic and to your business in terms of sales and leads.
PR News
Edelman's 12-Year Answer: ECOS, ArchieAI, and Independence
Edelman, the world's most influential PR firm, has unveiled its answer to the future of PR: ECOS and ArchieAI. This new AI infrastructure, introduced twelve years after questioning the industry's direction, repositions PR as a measurable performance channel, betting on integration without acquisition in a consolidating market.
PR News
The Best Big Game Commercials
In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity.
PR News
Develop Intrapreneurs to Achieve Greater Employee Engagement
How are companies boosting employee engagement? Facebook for example, is famous for its attempts to create a relaxing work space for their employees.
PR News
Some Key News & Appointments in Public Relations
Here are some recently released agency appointments via FeaturesExec Media Bulletin, Restaurant News, and others we thought would be of interest.
PR News
Uber's Q4 Playbook — Surge, Demand Engineering, and the Holiday Comms Cycle
Holiday season for most brands is a marketing question. For Uber it is a demand engineering question — how to communicate surge pricing during the highest-demand weeks of the year without alienating riders. The playbook, the 2014 crisis that defined it, and the 2026 evolution.
PR News
Karin Timpone and the Marriott Marketing Repositioning
The marketing architect of the post-Starwood Marriott. From Disney, Yahoo!, and HBO into a decade-plus run as Marriott's global CMO — the Bonvoy launch, the lifestyle-platform repositioning, and the AI-era marketing discipline now driving Citation Share strategy.