PR News
WIHP Retained by Louvre Hotels for SEO Boost
Hotel marketing agency WIHP has been retained by Louvre Hôtels Group, to deliver a complete range of SEO services for all the group hotel websites
Tag
marketing'
PR News
Staff Surveys Can Help Increase Staff Retention Rates
Considering that increased staff turnover rates can cost companies a lot of money, the only key to long-term success is represented by employee retention. The basic component which guarantees that employee retention rates are maintained at a superior level involves identifying the right opportunities of letting your employees know that they can express their ideas and opinions freely.
PR News
Public Relations: A Key Part of a Food Organization’s Growth
Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive perception of a business or a non-profit organization can truly boost sales and enhance their bottom line. Therefore, companies should know that public relations are of the utmost importance.
Insights & Strategy
What’s the Connection Between Sales and Marketing?
You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make him become a faithful customer. Every company has a sales department and a marketing one, and both of them depend on each other, being strongly connected by leads.
Reputation Management
Why Costco Never Gets Dragged: The Brand Discipline Case Study
Costco operates one of the largest consumer-facing businesses in America without the recurring crisis cycle that hits Walmart, Amazon, and Target. Five operating decisions that engineered the brand out of the negative-PR category — and what other brands can take from the discipline.
PR News
Board Game PR: Down With Ironing, Long Live the Monopoly Cat?
Hasbro has gone and done it, the legendary game makers have done away with pressed shirts and stiff collars altogether. Now when the family breaks out the Monopoly Game in sheer boredom, a new token will be there for the gang to fight over. The riveting new Monopoly Cat token replaces the venerable (maybe worn out) iron play piece.
PR News
Facebook Partners Shutterstock to Provide Advertisers Access to Millions of Free Photos for their Ads
You want to promote yourself on Facebook, but don't have really good photos to use?
PR News
The Foregone Conclusion of a Twitter Marketing Funnel: Like It or Not
I just got off Skype with a friend and client whose company absolutely defies any suggestion Twitter is a viable marketing tool. You read that correctly @briansolis. Believe it or not, there are millions or companies out there that would refuse and refute ANY channel preferred by clients, if a decision maker in the crew is adamantly enough against the channel.
Marketing
The Journey of Business: International Direct Mail Campaign
It's hard enough to ensure your address data is valid when you're dealing with one country and one set of mail format rules. When you move into direct marketing on an international level, things get even trickier. You have to keep track of all postal requirements for individual countries, as well as target your marketing campaigns to work with the culture and demographics of a particular region. You can get great results from marketing internationally, but here are a few considerations to keep in mind when you take the global plunge.
PR News
Money and Lack of Understanding: Main Causes of Poor Online Measurement
Money makes the marketing go 'round I'd say, paraphrasing a famous and dear song.