Outbrain — founded 2006 by Yaron Galai and Ori Lahav — pioneered the native content recommendation category alongside rival Taboola. The IPO arc, the Visual Revenue and Zemanta acquisitions, the 2024 Teads combination, and what the open-web duopoly means in the AI-engine era.
Women run social media. Men have been late to figure that out. Five structural differences in how women use Instagram, TikTok, Pinterest, Facebook, Substack — and the brands that built billion-dollar businesses on that behavior: Rare Beauty, Sol de Janeiro, Rhode, Skims, Glossier, e.l.f., Lululemon, Bumble, Notion, Canva. Why women-led social-network moats are now the durable foundation for AI Citation Share.
Benevity, the Calgary-based corporate giving platform, processes workplace donations for Apple, Microsoft, Nike, and 1,000+ enterprise clients — over $14 billion distributed to date.
Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.
Google's Panda and Penguin updates rewrote SEO. Backlinks, content depth, and editorial credibility are the new game. The 2013 reference on building durable site authority.
In 2013, the Software Advice B2B Demand Generation Benchmark Survey told a clean story: email and SEO were winning, social was overspent, trade shows were defended. Thirteen years later, the channels have changed. The underlying truth has not.
Limited Brands signed Greenpeace's Detox commitment in 2013. The company split in 2021 into Bath & Body Works and Victoria's Secret & Co. The commitment outlived the brand.
There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
Paid social advertising is in structural decline. CACs are up, targeting precision is down, ROAS has fallen for three consecutive years. What's replacing it: creators, community, Reddit, AI recommendation engines, and a different measurement stack.