Tagged: PR Agency

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Is Content Marketing the Future for PR Professionals?

The rapid growth of content marketing — the process of generating great online content with the goal of developing trust among your brand’s target audience, and to establish your brand as an industry thought leader — is growing the demand for Public Relations (PR) professionals.

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McNeely Pigott & Fox Public Relations Boosts Digital Services

In News from McNeely Pigott & Fox Public Relations, Nashville’s largest PR firm their new digital arm is to be headed by digital media veteran Annakate Tefft Ross. Ross, a three decades long PR pro has a wealth of experience in social media, as well as at at CareerBuilder.com, Weber Shandwick, and at other key communications firms.

Ketchum PR everything-pr 0

Ketchum Snags German Lifestyle PR Brandzeichen

Last week Ketchum announce their acquisition of German creative brand PR Brandzeichen. With a focus on lifestyle and social media, the German firm strengthens Ketchum’s already thriving reaches into that niche.

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How Mobile Technologies and PR Work Hand-In-Hand

Mobile technologies in general, and social media in particular have totally changed the way B2B and B2C companies communicate with their customers. PR campaigns have become more interactive thanks to mobile phones and smart devices.

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Old vs. New PR, and What Offers Better ROI

Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat. Check out an infographic by BluePoloInteractive to see how.

Turkish Airlines 0

Turkish Airlines Rethinks Brand Elements

In a move to make a bit of an image adjustment Turkish Airlines has announced the toning down of flight crew appearances. According to a press announcement from the airline, the use of red lipstick and overall more conservative grooming will go into effect for employees.

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