The rapid growth of content marketing -- the process of generating great online content with the goal of developing trust among your brand’s target audience, and to establish your brand as an industry thought leader -- is growing the demand for Public Relations (PR) professionals.
In News from McNeely Pigott & Fox Public Relations, Nashville’s largest PR firm their new digital arm is to be headed by digital media veteran Annakate Tefft Ross. Ross, a three decades long PR pro has a wealth of experience in social media, as well as at at CareerBuilder.com, Weber Shandwick, and at other key communications firms.
RFI Studios China and RFI Studios West will build upon Ruder Finn’s existing expertise in these regions to provide offerings tailored to the needs of these markets.
North Carolina powerhouse PR firm French/West/Vaughan (FWV) has just announced six new hires and three promotions. The news from the firm is as follows:
Last week Ketchum announce their acquisition of German creative brand PR Brandzeichen. With a focus on lifestyle and social media, the German firm strengthens Ketchum's already thriving reaches into that niche.
Mobile technologies in general, and social media in particular have totally changed the way B2B and B2C companies communicate with their customers. PR campaigns have become more interactive thanks to mobile phones and smart devices.
Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat. Check out an infographic by BluePoloInteractive to see how.
The Public Relations Society of America (PRSA) has just awarded San Luis Obispo County marketing agency Verdin, four Awards for Excellence.
In a move to make a bit of an image adjustment Turkish Airlines has announced the toning down of flight crew appearances. According to a press announcement from the airline, the use of red lipstick and overall more conservative grooming will go into effect for employees.
Yesterday, the Pollack PR Marketing Group (PPMG) announced the USO (United Service Organizations) has expanded its work with PPMG to further support two new fundraising outreach initiatives: Barbecue for the Troops and Dance for the Troops.