PR, AI & Communications News
What the Paul LePage Apology Got Wrong
The Paul LePage mea culpa is the textbook example of how not to apologize as an elected official. Three structural failures, four real-apology elements.
Tag
communications
Crisis Communications
Ahmed Mohamed and the 72-Hour Viral Crisis Cycle
The Ahmed Mohamed clock incident — September 2015, Irving, Texas — remains one of the cleanest case studies in modern identity-crisis PR. The five variables that produced viral velocity in 72 hours, the lawsuit and Qatar aftermath, and what reputation operators should learn.
PR Firms & Communications Agencies
Larry Rasky and the Rise and Reshaping of Rasky Baerlein
Rasky Baerlein no longer exists. The firm split in February 2017. Its founder Larry Rasky died in 2020. A retrospective on one of the most influential independent communications firms in the Northeast.
Crisis Communications
Justine Sacco: The Tweet, the Eleven-Hour Pile-On, and the Twelve-Year Rebuild
Twelve years after the tweet that made her the #1 trending topic worldwide during an 11-hour flight, Justine Sacco is on her second tour as Chief Communications Officer. The defining case study in the modern outrage cycle — and in the professional rebuild that followed.
PR, AI & Communications News
The PR Pitch That Lands
A reporter at the Wall Street Journal or Bloomberg receives between 200 and 500 pitches a week. Two or three become stories. The five conditions every pitch needs, the anatomy of a pitch that works, what kills pitches, how to revise one that failed, and how to work with embargoes and exclusives. The PR pitch craft pillar.
Crisis Communications
The NFL's Crisis Communications Operating Frame
Speed of disclosure beats completeness. Family-centric framing protects the institution. Player-driven narratives compound faster than league-driven narratives. Discipline transparency stabilizes the gambling era.
Insights & Strategy
4 Legal Strategies For Public Relations Material To Remain Confidential and Privileged
When a PR firm is acting as an agent for a lawyer AND meets certain criteria, then privilege often stands, and materials are likely to remain confidential.
Insights & Strategy
Social Listening Has Become a Communications Discipline
Brand monitoring used to mean Google Alerts. By 2015, social listening is a full operating practice — Brandwatch, Mention, Radian6, Sysomos. The PR team playbook.
PR, AI & Communications News
Delta PR Machine pushing back against bag fee lawsuit
Now an airline is catching heat on a federal level.
PR, AI & Communications News
Scribe Strategies and Advisors – the Voice of Governments
Scribe Strategies and Advisors is a PR and communications firm based in Washington DC.