The PR of Taking a Stand
There’s nothing particularly new about people standing up for what they believe in, even when there could be terrible consequences. Nelson Mandela spent years in a third-world prison, and Rosa Parks sparked a positive...
Tagged: communications
Lessons from the CDC about Crisis Communications
The Center for Disease Control (CDC) deals with a very specific type of problem. So planning for a crisis situation in advance is easier than in some businesses, but putting that aside, most businesses...
Reanimate Nonprofit Fundraising with PR
In 2017 we’ve been living through a lot of turmoil and public crisis, from the Syrian situation, all the refugees, and fervor over undocumented aliens, to the Presidential election from hell (no matter which...
David Milberg on How to Become a Successful Serial Entrepreneur with Technology
The recent advancements in technology have made it easier than ever before to become a serial entrepreneur. Using your computer, you can set up, run and manage several businesses from the comfort of your...
Using Consumer Reviews And Influencer Marketing To Boost PR
Influencer marketing is growing in the world of Public Relations these days, and it should be since many studies have shown that consumers prefer getting information about products from other consumers rather than through ads.
What’s Smart About Banning News Agencies from Press Briefings?
White House Press Secretary Sean Spicer recently blocked a few news agencies from a press briefing. The action caused a furor in the press, especially those whose reporters were banned … The New York...
Yiannopoulos left CPAC and Breitbart no choice
During his short and meteoric media career, Milo Yiannopoulos has lived by provoking. He built his brand punking and trolling people on Twitter, then added to it by writing controversial articles and giving incendiary...
Coffee prices set to rise
If you get your coffee at the store rather than through the drive-thru, the price of a cup may have just gone up. Smucker, the company which owns popular brands such as Folgers, Café...
Breaking Records and Marketing Sports
Everybody loves a hero’s journey and, in effect, that’s what breaking records in sports represents, no matter what the record is. It might be attendance records for home games during a season; it might...
Dr. Armin Tehrany On How Doctors Are Reaching New Patients in a Digital World
With the future of healthcare being a hot topic of discussion, doctors are embracing the digital age and onboarding new tactics to bring in patients. Doctors Embrace the Digital Age While the importance used...
