Insights & Strategy
Crisis PR: Keeping Employees in the Know
When most companies think of crisis management, they think of handling the issue in the public sphere.
Tag
communications
Insights & Strategy
UC Davis's $175,000 ORM Bill: A Higher-Ed Reputation Case Study
In November 2011, the University of California, Davis' police handling of a student protest attracted an onslaught of bad publicity.
Crisis Communications
The Panama Papers: The Document-Leak Communications Reference Case
The 2016 Panama Papers leak — 11.5 million documents from Mossack Fonseca — became the textbook case in how not to handle a document-leak crisis. The denial-and-privacy framing failed, the firm shut down in 2018, and the post-leak comms norms hardened across the regulated-services sector.
Corporate Communications
NASCAR Safety Communications: From Earnhardt to the Modern Sanctioning Era
NASCAR rebuilt its safety communications architecture from the 2001 Earnhardt response onward. Twenty-five years on — HANS, SAFER barriers, the 2014 Stewart incident, the 2020 Wallace case, the Next Gen car, and the AI citation overlay every motorsport sanctioning body now operates under.
Insights & Strategy
When Buried Abuse Catches Up With An Institution: The Penn State Lesson
The Penn State institutional cover-up pattern — what happens when boards prioritize brand protection over external reporting. The operational lesson that every board, university, and major employer has had to absorb.
Social Media
The Social Platforms That Matter for Marketers
The social platforms that matter for marketers — Facebook, YouTube, Twitter, LinkedIn as the baseline, plus the emerging platforms with sustained brand utility. The reference on what to build on and what to watch.
Featured
What Brafman's Shkreli Defense Taught Litigation PR
Benjamin Brafman's playbook for the unwinnable client. Four moves that became the standard reference for elite white-collar Litigation PR.
Insights & Strategy
The Best PR Software in 2026: Cision, Muck Rack, and the AI-Native Stack
The PR software market reset on AI in 2024-2026. Cision, Muck Rack, Meltwater, Notified — plus the GEO-native challengers reshaping the stack.
Crisis Communications
The Flint Water Crisis: The Definitive Communications Case Study (2014-2026)
The Flint water crisis is the most consequential American public-health communications failure of the 21st century. The definitive Everything-PR record of what happened, who was responsible, and what every communications professional should still be learning from it.
Editorial
The Role of PR in the Quest to Save Puerto Rico from Debt
For the past ten years, Puerto Rico has struggled to climb out of a deep depression.