PR Insights & Public Relations Strategy
Pinterest: Better Business Photo Sharing
It is not enough to pin an image to make pinners buy. Businesses on Pinterest need a visual storytelling strategy to thrive.
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insights
PR News
Tips to Supercharge your Business Negotiation Teams
If you’ve already been involved in a billion dollar negotiation, you probably know how nerve-wracking it can be, and how much pressure it is put on all participants. Based on the difficulty level of a negotiation, there must be taken into account several things, and in most cases a list with objectives must be put together. Generally speaking, the salesperson on the account has most of these responsibilities; he supervises the entire negotiations process and he needs to make sure that everything goes on smoothly.
PR News
Spaniards Have NO Brand Loyalty
According to the latest IPSOS study - Socialogue – Spain along with Italy and India are the countries with the lowest brand loyalty in the world.
PR Insights & Public Relations Strategy
Tips to wrap up negotiations effectively
For a business to thrive and enjoy great success, it needs a dedicated team willing to work hard for that to happen. This means that the staff has to be 100% devoted to the company’s main goal; they ought to be good negotiators, and they must know how to take matters in their own hands.
PR Insights & Public Relations Strategy
Agency Leader Provides His PR Week In Review
ven as CEO of an award-winning PR Agency, I was unaware that July 27th was “PR National Awareness Day.” How many of you knew that? I certainly didn’t – but learned of it after reading The Financial Times and an article headlined “PR, an industry with a PR problem”
Editorial
Net Worth of David A. Steinberg Zeta Global & Others – Zuckerberg’s Net Worth
If Zuckerberg's net worth is not enough to put naysayers in their place,there are mindblowing facts about Facebook that could be.
PR News
FDI Communications Inside Scoop: Ireland's IDA Calls for US PR Assist
News of and IDA Ireland seeking proposals from US based PR firms speaks well for the country's forward momentum, and tells volumes about real business expectations of communications companies. IDA's call for proposals makes no bones about media outreach as a component value.
Corporate PR & Corporate Communications
Twiplomacy: Twitter Connects World Leaders
77,7% of the world leaders have a Twitter account and 68% of them interact with other leaders on the social network.
Crisis PR & Crisis Communications
Is PayPal Testing New Colors on Its Checkout Pages?
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
PR Insights & Public Relations Strategy
Win at Negotiations using these simple tricks
People are used to associating negotiations with strategies. Although that might be accurate on a certain level, it would imply that the concept of negotiation is an honorable talent loaded with skills and gamesmanship rather than thorough investigation abilities and hard work. Of course, there are some gaming elements that apply to the business world too, mostly when it comes to achievements and transactions.