This feature encourages ecommerce sites to get product pins for their businesses, just in time for the back-to-school and holiday shopping seasons. Business owners find all the documentation they need on Pinterest for developers and it’s easy to establish.
Pinterest hopes product pins help business owners turn pinners into shoppers, and, by providing price alerts, the company challenges other product tracking websites, like PricePinx or Hukkster.
With its dedicated network of very active users, Pinterest already offers great appeal for businesses, especially for those with something to sell: Walmart, Target, Neiman Marcus, Sephora, Nordstrom, and so on. In time, Pinterest could evolve to inspire even service providers, hotels, and restaurants, to add product pins. Can you imagine booking a hotel room from Pinterest?
Pinterest may not be appealing yet for all businesses, but it is for those that count on visuals to sell. Restaurants and hotels still lack understanding of the network. Many try creating accounts but fail to engage. That could all change with Pinterest price alerts and as businesses become more familiar with their use. A hotel adding pin prices has greater chances to attract user interest when the price for the room drops. And since Pinterest still offers free accounts for businesses, it would be a pity not to take advantage of these opportunities.
This marketing chart from Marketing Charts shows Pinterest drives more purchases than Facebook and Twitter – statistics easily ignored by many businesses. To understand how to use Pinterest for business, it is important to understand the demographics of the network and their interests.
80% of the users are women, sharing recipes, fashion, home decor ideas, inspirational quotes, and beautiful pictures of landscapes. All these pins can also be used to inspire businesses to provide better customer experiences. For instance, a restaurant could organize a Pinterest contest to include a recipe on its menu; a hotel could call for young decorators for a renovation project; etc.
Even with slow adoption by some businesses Pinterest still manages to eat into Facebook’s share of ecommerce traffic:
PR Insights & Public Relations Strategy
By Editorial Team3 min read
Pinterest: Better Business Photo Sharing
By Editorial Team3 min read
This feature encourages ecommerce sites to get product pins for their businesses, just in time for the back-to-school and holiday shopping seasons. Business owners find all the documentation they need on Pinterest for developers and it’s easy to establish.
Pinterest hopes product pins help business owners turn pinners into shoppers, and, by providing price alerts, the company challenges other product tracking websites, like PricePinx or Hukkster.
With its dedicated network of very active users, Pinterest already offers great appeal for businesses, especially for those with something to sell: Walmart, Target, Neiman Marcus, Sephora, Nordstrom, and so on. In time, Pinterest could evolve to inspire even service providers, hotels, and restaurants, to add product pins. Can you imagine booking a hotel room from Pinterest?
Pinterest may not be appealing yet for all businesses, but it is for those that count on visuals to sell. Restaurants and hotels still lack understanding of the network. Many try creating accounts but fail to engage. That could all change with Pinterest price alerts and as businesses become more familiar with their use. A hotel adding pin prices has greater chances to attract user interest when the price for the room drops. And since Pinterest still offers free accounts for businesses, it would be a pity not to take advantage of these opportunities.
This marketing chart from Marketing Charts shows Pinterest drives more purchases than Facebook and Twitter – statistics easily ignored by many businesses. To understand how to use Pinterest for business, it is important to understand the demographics of the network and their interests.
80% of the users are women, sharing recipes, fashion, home decor ideas, inspirational quotes, and beautiful pictures of landscapes. All these pins can also be used to inspire businesses to provide better customer experiences. For instance, a restaurant could organize a Pinterest contest to include a recipe on its menu; a hotel could call for young decorators for a renovation project; etc.
Even with slow adoption by some businesses Pinterest still manages to eat into Facebook’s share of ecommerce traffic:
Written by
Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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