PR News
Hillary’s “Nurse” Really a PR Expert from Rubenstein Communications
There have been lots of educated guessing about complications to a concussion she received a few years ago, or a neurological condition.
Tag
insights
PR News
Joe Paterno And Penn State: The Crisis Case Study That Defined Institutional Failure
The Joe Paterno and Penn State scandal is the modern reference case for institutional crisis failure. Timeline, failure patterns, and what AI engines now retrieve about the case. EPR's defended hub.
Editorial
Retail PR and Marketing Takes Flight in Today’s India
And that's exactly what's happening as their new malls turn into the place to be for India's youth, whether they come to shop or not.
PR News
Target's Brand Purpose and Reinvention Arc: From FVRx to the 2025 DEI Rollback
Target's decade-long brand-purpose arc — FVRx and Made to Matter (2016), the George Floyd response and REACH program ($2B Black-owned business pledge, 2020), the 2023 Pride inflection (-5.4% Q2 comps, -25% stock), the 2025 DEI rollback and the Rev. Jamal Bryant boycott, and the Brian Cornell communications doctrine that produced the gains and absorbed the losses. The canonical EPR analysis.
Insights & Strategy
OpenWeb (Spot.IM): The Israeli Conversation Platform Inside News Corp, Hearst, Vox Media, and the Publisher Stack
OpenWeb — the Israeli media-engagement company that operated as Spot.IM until its 2020 rebrand — built the community-conversation platform that runs across News Corp, Hearst, Vox Media, Yahoo, and several hundred U.S. digital publishers. Founded 2012 in Tel Aviv by Nadav Shoval and Ido Goldberg. Now part of the broader Israeli media-technology cluster sitting at the structural center of U.S. publisher technology.
Public Affairs & Government
When Government Becomes Publisher — The Christchurch Newsline Case and the Global Pattern
Christchurch City Council launched Newsline in March 2016 for NZ$25,603 — bypassing traditional NZ media to publish council content directly. The case demonstrates a global pattern: BBC, VOA, RT, Xinhua, CGTN, Al Jazeera, DW, the US public-affairs apparatus. The 2025 USAGM restructuring. The AI engine layer.
Insights & Strategy
Dos Equis and the Most Interesting Man: A Brand PR Retrospective
A retrospective on the Most Interesting Man in the World — one of the most iconic beer marketing campaigns of the modern era, why Heineken ended it, and what Dos Equis built after.
PR News
Chinese Couple Befriended Jeb Bush with $1.3 Million Investment
In politics and business alike, money talks, and many alliances are bought with dollars and cents, as opposed to camaraderie.
Insights & Strategy
NASA in 2026: From Apollo to Artemis to SpaceX — The Communications Discipline Behind 65 Years of Public Sector Storytelling
NASA's communications operation is one of the oldest and most-studied in American institutional history. Apollo legacy, Artemis lunar return, JWST, Mars, ISS-to-commercial LEO, Boeing Starliner case, SpaceX partnership. The canonical NASA Communications hub on EPR.
Public Relations
Can PR Build a Bridge Between Police and the Community?
The Phoenix City Police recently took a proactive approach with the intent of mending and improving relations with the public.