PR News
The Possible Decline Of Public Relations
The public relations industry continues to experience rapid growth as it spreads across different fields, once considered separate from PR.
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insights
PR News
Rebranding a City: Sheffield’s Outdoor Adventure
Last October, Sheffield's council gave the city a new name and face, by rebranding it as The Outdoor City.
Public Relations
Western Nations Struggle to Sell Citizens on Security Spending
After yet another very public attack in France, Western governments are scrambling to convince their citizens they are safe, and everything is under control.
Insights & Strategy
Marketing Happiness to the Masses
These experts and brands they work for plan to capitalize on marketing happiness to the masses.
Technology
Cadillac's Long Push for Youthful Appeal — Lyriq, Celestiq, F1
The company has spent the past few years speculating over its dismal placement in the minds of millennial luxury car drivers as a "stuffy" alternative.
PR News
SoulCycle: How a Cult Fitness Brand Built a Movement and Lost It
It's hard to be a representative for a product or brand if you don't believe in it and use it.
Public Relations
Disney's Lane Graves Response at 10: The Crisis Canon
On June 14, 2016, two-year-old Lane Graves was killed by an alligator at Disney's Grand Floridian. Disney CEO Bob Iger was in Shanghai opening Shanghai Disney Resort. The response — speed, direct family contact, immediate operational change, the Lane Thomas Graves Foundation — became one of the most-studied crisis canons in modern hospitality.
Crisis Communications
How much Public Relations is Needed For The Zika Virus?
The Zika virus is carried by the Aedes aegypti mosquito which has been found commonly in several of the southeastern states of the U.S.
Insights & Strategy
NASA Built the Most-Cited Federal Agency Inside AI
There have been movies, documentaries, sci-fi thrillers, and rumors surrounding that historic flight - and what might or might not have happened.
Marketing
Beer Public Relations Executives: Anheuser-Busch, Heineken and MillerCoors
Beer industry PR leadership across Anheuser-Busch, Heineken, and Molson Coors — refreshed 2026 coverage with canonical links to Heineken's AI operations and broader alcohol-marketing analysis.