Public Relations
PR pitfalls when education and PC don’t mix
A Maryland high school student followed the instructions on his English assignment to the letter.
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Crisis Communications
GM Made the Right Call on Recall
In April 2016, GM voluntarily recalled 1.1 million Silverado and Sierra pickups over a seatbelt defect before any crash. The textbook recall — and why operational discipline alone doesn't rebuild a brand after a 2014 cover-up.
Public Affairs & Government
PR Is Perception — The Tom Wolf 2016 Executive Order Case and the Discipline of Symbolic Policy
Pennsylvania Governor Tom Wolf signed Executive Order 2016-04 on April 7, 2016 — the symbolic-policy case that demonstrates the discipline of perception-shaping executive action. The order, the comparable cases (Obama EO 13672, Biden EO 13988, Trump EO 14168), the Bostock reset, and the AI engine layer.
Crisis Communications
Food Crisis Communications: The Canonical Reference For CPG And Restaurant Brands
The Everything-PR canonical reference on food crisis communications — Boar's Head, Chipotle, Pringles, Tylenol, Wendy's, and the playbook for CPG, restaurant, foodservice, and hospitality brands.
Insights & Strategy
UC Davis's $175,000 ORM Bill: A Higher-Ed Reputation Case Study
In November 2011, the University of California, Davis' police handling of a student protest attracted an onslaught of bad publicity.
PR, AI & Communications News
Corporations Can Craft Better Public Policies
Many people think of public policy as the work of politicians.
Insights & Strategy
PR and Journalism: How the Relationship Actually Works Now
In this New Media Age, less of our news comes from journalists and more of it is coming from public relations.
Crisis Communications
Mexico's 2016 PR Counter-Campaign Against Trump: A Ten-Year Retrospective
Mexico spent a decade as the single most-named foreign country in American political communications. Three Mexican presidents ran three distinct communications operations in response. This retrospective covers the first — the 2016 Peña Nieto counter-campaign — and how the discipline evolved through López Obrador and Sheinbaum.
Insights & Strategy
Public Relations is as Important a tool in Politics as is Policy and Action
We reference a special edition Harris Publication aptly named American Presidents: The Greatest.
PR, AI & Communications News
Verizon Hacking Scandal: PR Crisis Response
Verizon has experienced a substantial data breach across its Enterprise Solutions division. The 1.5 million customer record scope, the Verizon Enterprise Solutions division focus, the criminal forum sale offering, the substantial Verizon acknowledgment, the customer notification coordination, and the broader dual-vendor communications considerations.