EPR's Pharma coverage hub. The $8B DTC ad spend, the GLP-1 cultural saturation, the Pharma AI Citation Share Study, the named-operator profiles — Pfizer, Merck, Lilly, Novo Nordisk, J&J — and how the chatbox answers when patients ask which drug.
The 2016 Panama Papers leak — 11.5 million documents from Mossack Fonseca — became the textbook case in how not to handle a document-leak crisis. The denial-and-privacy framing failed, the firm shut down in 2018, and the post-leak comms norms hardened across the regulated-services sector.
70% of Americans now accept the science of climate change. The harder problem is moving belief into action — and that is a communications problem the climate movement has not yet solved.
Data has become the central organizing question in B2B marketing. Three operational disciplines separate the companies extracting value from the companies generating data without acting on it.
Public figures who work through addiction face two parallel battles — the medical work of recovery, and the communications work of preventing the addiction from becoming the dominant frame the public remembers them by.
Consumer Reports has published its annual grocery store satisfaction survey. Walmart, A&P, and Waldbaum's tied at the bottom of the rankings. The common factor across the three brands is fresh-food quality — produce, meat, bakery. The findings carry substantial implications for the broader grocery competitive environment.
Pure Michigan was built on the state's freshwater identity. The Flint water crisis collided with it directly. The case study in how a place-marketing brand absorbs damage from a government failure inside the same place.
Businesses and the people who own them thrive due to relationships.
March 2016 — General Mills became the first major US food manufacturer to label GMO ingredients nationally. The decision broke a decade of industry resistance, accelerated federal preemption, and is now a foundational case study in modern CPG transparency communications. Part of EPR's General Mills coverage.
Up until about 1440 when Guttenberg created his movable type printing press, people got information almost exclusively by word of mouth.