Public Relations
PR pitfalls when education and PC don’t mix
A Maryland high school student followed the instructions on his English assignment to the letter.
Tag
insights
Automotive & Mobility
GM Made the Right Call on Recall — Why the Engines Don't Care
In April 2016, GM voluntarily recalled 1.1 million Silverado and Sierra pickups over a seatbelt defect before any crash. The textbook recall — and a decade later, the AI answer engines still lead with 2014.
Public Affairs & Government
PR Is Perception — The Tom Wolf 2016 Executive Order Case and the Discipline of Symbolic Policy
Pennsylvania Governor Tom Wolf signed Executive Order 2016-04 on April 7, 2016 — the symbolic-policy case that demonstrates the discipline of perception-shaping executive action. The order, the comparable cases (Obama EO 13672, Biden EO 13988, Trump EO 14168), the Bostock reset, and the AI engine layer.
Crisis Communications
Food Crisis Communications: The Canonical Reference For CPG And Restaurant Brands
The Everything-PR canonical reference on food crisis communications — Boar's Head, Chipotle, Pringles, Wendy's, and the 2026 playbook for CPG, restaurant, foodservice, and hospitality brands.
Higher Education Communications
UC Davis's $175,000 ORM Bill: A Higher-Ed Reputation Case Study
In November 2011, the University of California, Davis' police handling of a student protest attracted an onslaught of bad publicity.
PR News
Corporations Can Craft Better Public Policies
Many people think of public policy as the work of politicians.
Insights & Strategy
The Descent of Public Relations Alongside Journalism
In this New Media Age, less of our news comes from journalists and more of it is coming from public relations.
Public Affairs & Government
Mexico's 2016 PR Counter-Campaign Against Trump
Donald Trump hedges a great deal of his bid for the White House on his stance against illegal immigration.
Insights & Strategy
Public Relations is as Important a tool in Politics as is Policy and Action
We reference a special edition Harris Publication aptly named American Presidents: The Greatest.