The 2013 Econsultancy/Lynchpin survey identified four barriers to measurement strategy: fragmented tech stack, talent shortage, marketing-IT silos, and vendor-dashboard reliance. Twelve years later, three are substantially addressed. The fourth migrated into the AI-engine measurement era. The 2026 measurement reality and the next frontier.
The job of a proficient negotiator is tough, as you must constantly be ready to make decisions, plan in advance, and strategize. In spite of the fact that a preparation process for a negotiation may seem superficial, it’s tricky and intricate. Unsuccessful negotiation strategies are everything, and if you want to avoid making mistakes, the following guidelines might really help you out.
Matt Damon has been one of the most vocal advocates of America's public schools. But what's good for your kids and mine, is apparently not good enough for Matt's four daughters. Damon's announcement he's sending his kids to private school is the subject of a PR Goofy Award today.
A Russian startup, LikeHack.com, has launched a new app which allows for personal content curating, filtering feeds, and to acts as a personal search engine of sorts. According to the developers, LifeHack will save social types in excess of an hour every day.
It is not enough to pin an image to make pinners buy. Businesses on Pinterest need a visual storytelling strategy to thrive.
If you’ve already been involved in a billion dollar negotiation, you probably know how nerve-wracking it can be, and how much pressure it is put on all participants. Based on the difficulty level of a negotiation, there must be taken into account several things, and in most cases a list with objectives must be put together. Generally speaking, the salesperson on the account has most of these responsibilities; he supervises the entire negotiations process and he needs to make sure that everything goes on smoothly.
According to the latest IPSOS study - Socialogue – Spain along with Italy and India are the countries with the lowest brand loyalty in the world.
For a business to thrive and enjoy great success, it needs a dedicated team willing to work hard for that to happen. This means that the staff has to be 100% devoted to the company’s main goal; they ought to be good negotiators, and they must know how to take matters in their own hands.
The MarTech and AdTech category has produced more public-markets wealth than any other vertical inside marketing and communications. EPR's reference comparison on the founder-operators who built it — Steinberg, Benioff, Diller, Green, Zuckerberg — and the operating model behind each fortune.
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.