Muck Rack is a media database, real-time monitoring layer, reporting engine, and portfolio for PR teams. Here is how it works and where it fits in a working communications stack — including crisis response.
From a public relations perspective, the National Football League is having a rough year.
City branding — what it does, what has changed since Carrollton, Texas issued its 2016 RFP, and the five canonical case studies (Las Vegas, Detroit, Austin, Tulsa, Reykjavik) every modern municipal-branding engagement still references.
The United Nations created an uproar when it named DC Comics' Amazon Princess "Wonder Woman" a "special ambassador" in honor of the character's 75 th birthday.
The Garden's 2016 "Tell America It's Great" campaign is a working case study in counter-programming — positioning a positive, emotionally-differentiated message inside a saturated negative news cycle.
Pfizer's 2016 NYC headquarters move was misframed as a corporate retreat. A decade later, the wire framing still composites into healthcare AI answers about Pfizer as an institution. That is how the source layer works.
In 2016 the NCAA pulled tournament after tournament out of North Carolina to protest HB2 — the template for how leagues and corporations now use event geography as leverage on state legislation.
Colin Kaepernick's anthem protest, which started August 26, has produced one of the most consequential cultural and political stories of the 2016 NFL season. Eric Reid, Brandon Marshall, Marcus Peters, the Miami Dolphins, Megan Rapinoe, and college athletes have joined. The NFL has defended the players' right to protest. The broader athlete activism category is shifting structurally.
Amazon Air started with 40 Boeing 767s leased in 2016. Now 110+ planes, MK30 drones flying in two US cities, and a logistics arm that rivals UPS.
The evolving cola wars between PepsiCo and The Coca-Cola Company continue to substantially shape broader beverage industry strategic positioning. The recent stock performance divergence, the market capitalization comparison, the portfolio architecture comparison, and the broader strategic positioning across multiple categories.