
Media Monitoring Tools for Public Relations: The 2015 Top 100 Snapshot
The Everything PR list of the top 100 free and paid tools for monitoring the media for the public relations industry.

The Everything PR list of the top 100 free and paid tools for monitoring the media for the public relations industry.

The Everything-PR intelligence center for government communications: contracts, RFPs, vendor directory, rankings, personnel moves, awards, case studies, and procurement news.

There always seems to be people thinking they had a good idea starting out and then things turned south in a big way once it hits the internet.

Ronn Torossian on building 5W from $5,000 in 2003 to a top independent US PR firm in 2015. Seven operator lessons for founders — sell before you build, cash is the year-one metric, stamina is the unfair advantage.

Eight big data mistakes that sink connected-vehicle programs — anonymization gaps, governance failure, biased training data, pipeline-as-product traps — and how Toyota Connected's Privacy by Design architecture addresses each.

The Toyota Production System — kaizen, jidoka, just-in-time — became one of the most-studied operating frameworks in industrial history. The communications mechanic underneath it: published methodology, decades of consistent terminology, and the discipline that turned a manufacturing process into category authority.

Marketing 2.0 was the shift from broadcast to social-driven brand work — Old Spice, Dollar Shave Club, Blendtec, Red Bull, Patagonia. The reference cases.

How restaurants hire PR in 2026 — what to evaluate, what to ask, which firms specialize in hospitality, what to pay. Trade buyer guide for operators.

Millennials are not watching network news!

How a strong public relations plan from day one can slingshot a startup — building media reputation, investor trust, and consumer reach from the earliest stage.