PR News
Why Airline Customer Service Got Worse — and Who's Fixing It
Delta, JetBlue, Breeze, Avelo — the four airlines getting customer service right while the rest of the industry struggles. Three structural causes. Four disciplines.
Tag
strategy
Social Media
Social Media in 2026: Where the Engagement Line Actually Lives
Organic reach is gone. Creator economics rule. Brand channels are noise. The 2026 rules for what works on social — and what AI engines retrieve from Reddit, YouTube, X long-form, and LinkedIn.
CPG
Apple Marketing: The Discipline Behind the Brand
Apple is one of the most-studied marketing operations in modern business. The scarcity discipline, the calendar consistency, the Tim Cook era, the recent Apple Watch launch, and the broader five-layer brand operating system that has produced sustained competitive advantage across decades.
Editorial
Improving PR roles in B2B
Businesses who find their reputation important are not just selling to the masses.
Careers
Professionalism in PR 2026: What Senior Practitioners Actually Do
The professional PR standard in 2026 runs on AI Communications fluency, Citation Share literacy, named-research production, and the senior practitioner discipline. What separates the operator class from the rest.
PR News
Using Video for Your Brand: A Brief Guide on Why and How Your Brand Should be Using Video
There is no such thing as a modern marketing plan without video.
PR News
How to Build a Great Dental PR Brand
Before you start building your brand, you need to recognize that a brand is not just your logo or a catchy slogan.
PR News
Managing Bad Reviews: Restaurant Reputation Discipline
Restaurant reviews are the most consequential reputation surface in the category. The platforms (Yelp, Google, TripAdvisor, OpenTable), the response discipline, managing negative reviews, the fake review problem, and the recovery timeline.
PR News
Who are the Top Atlantic City Public Relations Companies?
There are many PR firms in New Jersey, but most of them are closer to New York than to Atlantic City.
PR News
Best Tactics for Measurement in PR and Why it’s so Valuable
Measuring PR has shifted. Earned media still counts — but the decisive metric in the AI Communications era is Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Here is what to measure now.