
Using Video for Your Brand: A Brief Guide on Why and How Your Brand Should be Using Video
There is no such thing as a modern marketing plan without video.

There is no such thing as a modern marketing plan without video.

Before you start building your brand, you need to recognize that a brand is not just your logo or a catchy slogan.

Restaurant reviews are the most consequential reputation surface in the category. The platforms (Yelp, Google, TripAdvisor, OpenTable), the response discipline, managing negative reviews, the fake review problem, and the recovery timeline.

There are many PR firms in New Jersey, but most of them are closer to New York than to Atlantic City.

Measuring PR has shifted. Earned media still counts — but the decisive metric in the AI Communications era is Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Here is what to measure now.

The top Democratic PR firms and operatives — SKDK, GMMB, AKPD, Bully Pulpit, Precision Strategies and the shops running Democratic candidate and DNC work.

Washington State runs one of the most distinctive US travel economies — Visit Seattle, the Alaska cruise economy, Olympic and North Cascades national parks, the San Juans, Pacific Northwest food and coffee culture, Walla Walla and Yakima wine. The 2026 communications reference.

That has never been as true as it is today.

Selling a PR agency in 2026 runs 6-12 months through advisors like Gould+Partners, The Stevens Group, and Palazzo. Digital, GEO, and AI-visibility capability now drive valuations.
