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Okay, everyone knows Facebook and Twitter are must-have social platforms.
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strategy
Featured
Shkreli’s attorney admits he has a major PR crisis
One of the most hated men in America today didn't score himself any more points during his high-profile appearance in Washington, DC.
Insights & Strategy
PR Strategies - Sara Lee vs. Pepperidge Farm
We've all seen the commercials of various products being advertised by Pepperidge Farm and Sara Lee, thanks to the creative endeavors of their PR campaigns.
Editorial
What’s Happening with BGR, APCO, Mercury PR, and SKDK
APCO is still gung-ho on playing ball with China, who has recently been cracking down on non-Chinese tech companies with holdings there.
Insights & Strategy
Bayer vs. Johnson & Johnson: A PR Overview
Bayer Healthcare and Johnson & Johnson are two of the world's leading pharmaceutical companies.
Crisis Communications
Chris Christie & Hillary Clinton Aren’t Consistent, Although Apple Has To Be…
The election season is in full swing, and voters are hanging on every last word of their favorite candidate.
PR News
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.
Insights & Strategy
Crisis Insurance: When is it Needed for Your Business?
In a recent article, a new product " Crisis Tether " was announced - available for tourism-based companies, including those with 500 or fewer employees.
Featured
Preparing Business to Survive Global Crisis
Finance experts continue to watch anxiously while China engages in a tug-of-war with itself, amidst a decreasing Yuan and stock market crashes.
PR News
How Mexico Fights Obesity
Despite high rates of poverty in Mexico, over the past few years, the country's rate of obesity skyrocketed.