PR News
Competitive Edge: Edge Over the Competition
Establishing a competitive edge means turning the tables of the market into your businesses favor.
Tag
strategy
Featured PR & Marketing Coverage
What the Kardashians Teach Us About PR
Love them or not, the Kardashian-Jenner family runs one of the most effective publicity operations on earth. Strip away the spectacle and five transferable PR lessons remain — the kind any brand can actually use.
Crisis PR & Crisis Communications
Managing a PR Crisis: The Framework Every Organization Needs
All businesses will face a PR crisis. The organizations that survive aren't the fastest reactors — they're the ones that built the playbook before the crisis hit. Here's the framework.
PR Jobs & Public Relations Careers
Time Management for PR Professionals: Four Principles That Actually Work
PR professionals run some of the most fragmented workdays in business. Four operational principles for taking back your time — updated for the demands of AI-era communications work.
PR Insights & Public Relations Strategy
How to Be an Innovative PR Firm in the AI Era
Innovation in PR is no longer optional. The firms treating it as optional are losing ground to the ones that built AI Communications capability years ago. Here's what the gap actually looks like.
PR News
A Guide to Customer Acquisition
Even so, if you want to consistently grow as a business, you need to start thinking about customer acquisition as a process, rather than an outcome.
Marketing News & Digital Marketing Strategy
8 Common Traits of Successful Chief Marketing Officers
Being a Chief Marketing Officer is one thing but being a successful Chief Marketing Officer is another thing.
PR Insights & Public Relations Strategy
Questions to Ask When Refreshing PR Strategy
A PR strategy is a fantastic way for a brand to develop its online presence, improve its reputation and even attract new customers.
PR Insights & Public Relations Strategy
Every Company Should Have a PR Strategy
There's more to running a successful company than creating a great product or service and sharing it with the world.
PR News
BBC Settles with “Underpaid” Editor
CNN is reporting that the BBC is apologizing for "underpaying" a senior editor who happened to be a woman.