Corporate PR & Corporate Communications
PR Firms For Proxy Fights
When navigating the complexities of a proxy fight, choosing the right public relations (PR) firm is critical.
Tag
strategy
Corporate PR & Corporate Communications
What is Employee Experience and Its Importance?
It is a rather holistic concept that covers every touchpoint of the employee's journey - from recruitment and hiring to onboarding, development, and beyond.
Editorial
Startup PR: How Public Relations Drives the Success of Startups
Public relations plays a crucial role in driving the success of startups.
PR Leaders & Communications Executive Coverage
Ronn Torossian on What AI Means for the Future of Public Relations
The question of whether AI would change PR is settled. The question now is whether communicators understand what changed — and whether they're building for it. Ronn Torossian on Citation Share, GEO, and the new infrastructure of public relations.
Marketing News & Digital Marketing Strategy
Marketing Tips for Restaurants
Plenty of people these days are already on Instagram, and anyone that's ever been on the platform has familiarized themself with the abundance of food photos.
PR Insights & Public Relations Strategy
Important PR Metrics and Measurements
More than ever before, public relations professionals are under a lot of pressure from their clients to prove their return on investments.
Crisis PR & Crisis Communications
Crisis PR: How to Manage a Newsworthy Crisis
When a crisis becomes newsworthy, most organizations lose not because the crisis was unmanageable — but because they hesitated. Here's what effective crisis management actually looks like when the press is already calling.
Crisis PR & Crisis Communications
The 10 Steps of Crisis Communication Every PR Team Needs
Crisis communication isn't instinctive — it's structural. The organizations that navigate crises well execute a framework fast. Here are the ten steps every communications team needs.
AI Communications
Why Every Company Needs PR — and What That Means in the AI Era
Every company needs PR. The ones that don't think so usually find out the hard way. Here's the case for PR investment — updated for the AI era, where the finish line has moved from the front page to the answer box.