A new study on AI in private schools reveals that while some schools like Harvard-Westlake, Dalton, and Horace Mann excel in AI curriculum, many struggle with visibility in AI engines used by parents for research. This poses a significant communications challenge for admissions.
Cannabis marketing operates in a paradox: it's a fast-growing industry yet heavily restricted. This has led to a unique discipline where clarity, defined by the 5Ws, is paramount for success.
The independent newsletter has gone from media curiosity to standard publishing model in roughly a decade. Substack, Beehiiv, Ghost, and the long tail of newsletter platforms now host outlets that, individually, have audiences smaller than major publications but, in aggregate, ac
Citation Share is a new metric for the AI era, tracking brand mentions in AI engine responses. This article outlines a methodology to measure your brand's Citation Share across platforms like ChatGPT, Claude, Perplexity, and Gemini, providing insights for PR and marketing strategies.
The shift is mostly invisible from a comms team's day-to-day, but the data is unambiguous. Google's AI Overviews, which expanded broadly in 2024 and have continued to roll out across query categories, now sit at the top of an enormous share of search result pages. For information
Marriott 88. Four Seasons 84. Aman 80. Hilton 76. Rosewood 71. The Hotel Brand Earned Media Index — scale wins volume, ultra-luxury wins authority quotes.
The old crisis communications rule was simple: respond within 24 hours. But in today's real-time media environment, that window has shrunk significantly. This article explores the structural shifts that necessitate a faster crisis response and offers an updated playbook for brands to manage communications effectively.
Luxury fashion sells dreams. Mass fashion sells attention. Shein, Zara, H&M, Fashion Nova compete in a marketplace where relevance is clicks, shares, and restock velocity. The mass-market PR playbook.
How three U.S. jewelry brands — Ross-Simons (mass-market online), Brilliant Earth (ethical luxury), and David Yurman (independent luxury) — compete in digital marketing, PR, and the AI-citation era.
Five firms handle the bulk of proxy-fight communications: 5W AI Communications, Edelman Smithfield, FGS Global, Joele Frank, and Brunswick. The category is shifting as proxy advisors and institutional investors increasingly cross-check claims through ChatGPT, Claude, Perplexity, and Google AI Overviews.