PR News
Spain: Smartphones Trump Other Devices in Surfing the Internet
In Spain, almost 4 out of 5 Internet users are surfing the web on smartphones, followed by laptop/netbook (80,9%) and desktop computer (78,8%) .
Tag
strategy
Insights & Strategy
How Women Use Social Networks: The Five Structural Differences and the Brands That Won
Women run social media. Men have been late to figure that out. Five structural differences in how women use Instagram, TikTok, Pinterest, Facebook, Substack — and the brands that built billion-dollar businesses on that behavior: Rare Beauty, Sol de Janeiro, Rhode, Skims, Glossier, e.l.f., Lululemon, Bumble, Notion, Canva. Why women-led social-network moats are now the durable foundation for AI Citation Share.
Reputation Management
Image-Based Reputation Management In The AI Engine Era
Image-based reputation management has shifted from Google suppression to AI Communications. Deepfakes, hallucinated engine answers, and Citation Share for visual queries — the 2026 reference.
Social Media
Benevity: The Operating System of Corporate Giving
Benevity, the Calgary-based corporate giving platform, processes workplace donations for Apple, Microsoft, Nike, and 1,000+ enterprise clients — over $14 billion distributed to date.
Insights & Strategy
Interviewing at Tesla: What the Company Screens For
Tesla is hiring hundreds across engineering, manufacturing, service, and communications as Model S production ramps. The interview process is unlike most candidates have seen. The Musk question, the first-principles bias, and what kills interviews.
Insights & Strategy
Social SEO Is Dead — Claude, ChatGPT, and the Citation Share Replacement
Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.
Social Media
Facebook Page Optimization for the AI Engine Era
A lot has been written on the proper way to optimize a Facebook page. Following tip after tip only to realize that they don’t work, could be a huge waste of time and money. This post takes away the guesswork and provides 7 surefire steps to get your Facebook page optimized for SEO.
Insights & Strategy
Web Authority: How to Get It, Keep It and Advance It
The most successful content producers, those who achieve authority, are those individuals that consistently provide stellar work day in and day out.
Higher Education Communications
Seton Hall's 2013 Bateman Competition Entry: A Student-Campaign Reference Case
PR students from Seton Hall have created an anti-bullying group, LEAP on Bullying, aiming to lead, educate, act and prevent this phenomenon affecting students of all ages across the United States. This project is their entry for a national public relations competition, The Bateman, run by Public Relations Society of America.
PR News
Digital Tactics Most Effective in Getting Men to Buy Grooming Products
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.