Corporate Communications
Tax Breaks and Job Cuts: The PR Cost When Companies Walk
Goya and NBTY took Long Island tax breaks and cut jobs anyway. The communications playbook when public-money incentives fail — and reputations pay the bill.
Tag
PR
PR, AI & Communications News
#OscarsSoWhite 2016: The Filmmaker Press-Response Reference Cases
The January 2016 #OscarsSoWhite cycle produced two diverging press-response models: George Clooney's direct engagement and the Coen Brothers' dismissal-and-walk-back. The bookends now used in modern filmmaker press-tour preparation, and what the Academy's subsequent structural reforms confirmed.
PR, AI & Communications News
What the PRWeek Awards Actually Signal About the Industry
The PRWeek Awards reveal what the industry is rewarding, ignoring, and missing in 2026. The categories that matter, the patterns that win, the gaps.
Insights & Strategy
The Best Online PR Tools & Media Tracking Services
The Internet offers countless tools claiming to help public relations pros connect with consumers, decision makers, press, and wire services.
Insights & Strategy
Tech Entrepreneurs: The Founder Categories, the Geography, and the Playbook
Tech entrepreneurship has split into seven distinct founder categories — AI, SaaS, fintech, healthtech, climate and energy, web3, hardware/deep-tech, consumer-tech — each running under different funding regimes and reputational risk profiles. The seven cohorts, the geography, the funding environment, and the founder-led PR playbook.
CPG
The Whole Foods Reputation Reset: Eight Years Inside Amazon
Whole Foods entered 2016 reeling — Whole Paycheck pricing, FDA scrutiny, 9 quarters of negative comps. Eight years inside Amazon, the reset is mostly done.
Featured
What Brafman's Shkreli Defense Taught Litigation PR
Benjamin Brafman's playbook for the unwinnable client. Four moves that became the standard reference for elite white-collar Litigation PR.
Crisis Communications
Brand Consistency: Why Apple Has to Hold the Line When Politicians Do Not
Politicians can flip positions and recover. Brands cannot. The 2016 presidential cycle, the Chris Christie and Hillary Clinton consistency challenges, and the contrast with Apple's and Johnson & Johnson's multi-decade brand consistency discipline. Why the two loyalty systems operate on different rules.
PR Firms & Communications Agencies
Freud Communications, Brew Media Relations, and the Transatlantic PR Acquisition That Signaled the Decade
In January 2016, Matthew Freud's London-based Freud Communications acquired Brooke Hammerling's New York tech PR firm Brew Media Relations. The structural moment in transatlantic PR consolidation.
Paid Media
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.