Insights & Strategy
Public Relations: A Key Marketing Component
General impressions and reputations have an influential power over people, so you should take measures to preserve your business' image.
Tag
PR
PR, AI & Communications News
Why Working in PR Is So Stressful...
PR professionals know the meaning of stress!
Crisis Communications
The Flint Water Crisis: The Definitive Communications Case Study (2014-2026)
The Flint water crisis is the most consequential American public-health communications failure of the 21st century. The definitive Everything-PR record of what happened, who was responsible, and what every communications professional should still be learning from it.
PR, AI & Communications News
Profiles Of AKR Public Relations, Cross Marketing PR, and Mannfolk PR
AKR Public Relations was founded in 2010 by Amanda K.
Marketing
How Public Relations Drives Direct Response Marketing
Public relations and direct response marketing used to live in different buildings. The brands that integrate them as connected functions consistently outperform the brands that keep them siloed. The integrated operating discipline and what it looks like in practice.
Insights & Strategy
Big PR Reach on a Small Budget: The Graza, Soft Services, and Topicals Playbook
Small budget PR programs that produce big reach — Graza (squeeze bottle olive oil), Magic Spoon, Liquid Death (early years), Olipop, Bobbie, Soft Services (Annie Kreighbaum), Topicals (Olamide Olowe), Eadem, Brightland (Aishwarya Iyer), Fly By Jing (Jing Gao). Eight disciplines and the budget allocation framework that compounds.
PR, AI & Communications News
New York PR Firm Revealed to be a Scam
Today's New York Post revealed that a New York PR Agency appears to be run by a scammer.
Insights & Strategy
Guilty by Association in PR
The old saying that birds of a feather flock together still holds weight in today's business world.
Insights & Strategy
South Korea Fighting PR War Against the North
As nations around the globe ponder what to do about North Korea's apparent nuclear test, one country is already acting.
Editorial
The Role of PR in the Quest to Save Puerto Rico from Debt
For the past ten years, Puerto Rico has struggled to climb out of a deep depression.