Tag

PR

Insights & Strategy

The Fine Art of Wooing Two Conflicting Partners in PR

Businesses and the people who own them thrive due to relationships.

EPR Editorial Team · Apr 4, 2016

CPG

General Mills and the 2016 GMO Labeling Decision: How One CPG Operator Broke Industry Ranks and Reshaped Federal Policy

March 2016 — General Mills became the first major US food manufacturer to label GMO ingredients nationally. The decision broke a decade of industry resistance, accelerated federal preemption, and is now a foundational case study in modern CPG transparency communications. Part of EPR's General Mills coverage.

EPR Editorial Team · Mar 31, 2016

Corporate Communications

Safety Still a Touchy Topic in NASCAR

Fifteen years ago this month the world of NASCAR was rocked to its core by the death of racing legend Dale "The Intimidator" Earnhardt.

EPR Editorial Team · Mar 29, 2016

Insights & Strategy

When Buried Abuse Catches Up With An Institution: The Penn State Lesson

The Penn State institutional cover-up pattern — what happens when boards prioritize brand protection over external reporting. The operational lesson that every board, university, and major employer has had to absorb.

EPR Editorial Team · Mar 10, 2016

Insights & Strategy

PR in the Military

The US Military is testing PR skills as much as it does defense and weapons training.

EPR Editorial Team · Mar 4, 2016

Insights & Strategy

PR Is a Business Strategy, Not a Line Item

PR is undervalued because it doesn't produce a clean line on the P&L the way paid media does. The companies that get this wrong treat PR as discretionary. The ones that get it right treat PR as core business strategy and compound the returns over years. A founder's case.

EPR Editorial Team · Mar 3, 2016