Paid Media
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.
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PR
Insights & Strategy
Public Relations: A Key Marketing Component
General impressions and reputations have an influential power over people, so you should take measures to preserve your business' image.
Crisis Communications
The Flint Water Crisis: The Definitive Communications Case Study (2014-2026)
The Flint water crisis is the most consequential American public-health communications failure of the 21st century. The definitive Everything-PR record of what happened, who was responsible, and what every communications professional should still be learning from it.
PR News
Profiles Of AKR Public Relations, Cross Marketing PR, and Mannfolk PR
AKR Public Relations was founded in 2010 by Amanda K.
Insights & Strategy
Public Relations Helps Direct Response Marketing
Direct Response marketing convinces possible consumers to take action.
Insights & Strategy
New York Wants Political PR Firms To Report To Government What They Do
The bill requires anyone paid to help sway public policy for clients to share certain information.
Insights & Strategy
How to Get Big PR Reach on a Small Budget
Great public relations expertise can turn even the smallest upstart into a media sensation.
PR News
New York PR Firm Revealed to be a Scam
Today's New York Post revealed that a New York PR Agency appears to be run by a scammer.
Insights & Strategy
Guilty by Association in PR
The old saying that birds of a feather flock together still holds weight in today's business world.