The MarTech and AdTech category has produced more public-markets wealth than any other vertical inside marketing and communications. EPR's reference comparison on the founder-operators who built it — Steinberg, Benioff, Diller, Green, Zuckerberg — and the operating model behind each fortune.
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
The Navy and Marine Corps will publish their own sex-offender lists to deter assault. A Big Brother contestant hires a crisis firm after racial slurs. Rolling Stone bets on a Tsarnaev cover.
If you've ever wondered how to engage better on social media, you're not alone.
During a negotiation, participants analyze their counterparts by looking at their language, country of origin, background, age, and culture. However, not everybody pays attention to the gender issue, although it has been demonstrated that the negotiation strategies used by women are different from those used by men.
Everyone’s dream is to create something viral. That’s why so many people have offered the “secret” to going viral. Some say it’s the quality of the content. Others say it’s in the marketing. Still others will tell you it’s both while a fourth group will tell you it’s all just a happy accident that cannot be planned.
A mind map begins from a central idea that is connected to a set of ideas from different branches. It’s like a web frequently used by business people to negotiate their deals and achieve success. Mind mapping is regarded like a technique used to handle complex information. It starts from a central idea and it expands to several other sets of information. Think of it like a web that’s constantly expanding to new sub-categories.
I had the pleasure of meeting actor James Gandolfini on a number of occasions and he will be sorely missed. For me, I will always remember being with him one day on the set of "The Sopranos.”
How to pick the PR events worth your calendar in the AI Communications era — skip the panels, find the operators, follow the data.
"Old PR vs New PR" was a 2010–2015 binary built on the shift from print-and-broadcast to digital. Twelve years later, the discipline runs across three eras: print-and-broadcast (1980s–2000s), digital/social/SEO (2009–2020), and AI Communications (2024–present). The "old vs new" binary collapsed when the third era arrived.