Outbrain — founded 2006 by Yaron Galai and Ori Lahav — pioneered the native content recommendation category alongside rival Taboola. The IPO arc, the Visual Revenue and Zemanta acquisitions, the 2024 Teads combination, and what the open-web duopoly means in the AI-engine era.
San Diego State University is organizing a fund raising campaign aiming to get $1.5 million for a public relations center honoring a retired professor contribution to the PR field. The Glen M. Broom Center for Professional Development in Public Relations is designed as part of San Diego State’s School of Journalism & Media Studies, where Broom is a professor emeritus.
The UK gets a brand spanking new PR firm to turn to as former journalists form the Carlisle based Citadel PR. The past news editor of The Cumberland News, Vic Gibson, and colleague Nick Brownlee team up to create a new digital communications firm.
PR ROI used to mean ad-value equivalents and impressions. In 2026 the analyst firms — ISG, Forrester, Gartner, IDC — track a different scorecard built around analyst inclusion, Citation Share, and named research. The new ROI stack, what it measures, and why advisory firm engagement now drives PR spend.
Public relations professionals often disagree with the decisions taken by the top management of the companies they work for, even if they find it quite difficult and it sometimes costs them their jobs, a new study by researchers at Baylor University and the University of Texas at Austin has shown.
How do you deal with the written language in contractual agreements? This case study by EPR contributor Cassie Lummus gives you a few clues.
In 2013, the Software Advice B2B Demand Generation Benchmark Survey told a clean story: email and SEO were winning, social was overspent, trade shows were defended. Thirteen years later, the channels have changed. The underlying truth has not.
Making money online is not something that is incredibly hard, but it does require an investment of effort and time. If you are willing to do the research and have the proper niche, there is enough information out there to make a ton of money. Anything you can do to save on either of these precious resources is a positive step towards making your first profits. Sometimes you get lucky and find websites that can help you save a little bit of both.
The Russia PR landscape in 2026 — the Putin personal brand, the state communications apparatus, the 2022 sanctions inflection, and what foreign brands operating in or around Russia have to understand.
There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.