The MarTech and AdTech category has produced more public-markets wealth than any other vertical inside marketing and communications. EPR's reference comparison on the founder-operators who built it — Steinberg, Benioff, Diller, Green, Zuckerberg — and the operating model behind each fortune.
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
Three PR stories broke the same week in July 2013 — the Navy sex-offender list, the Big Brother racial slurs, the Rolling Stone Tsarnaev cover. None looked alike. All three turned on the same calculation: who controls the framing once the news cycle starts moving.
If you've ever wondered how to engage better on social media, you're not alone.
During a negotiation, participants analyze their counterparts by looking at their language, country of origin, background, age, and culture. However, not everybody pays attention to the gender issue, although it has been demonstrated that the negotiation strategies used by women are different from those used by men.
Everyone’s dream is to create something viral. That’s why so many people have offered the “secret” to going viral. Some say it’s the quality of the content. Others say it’s in the marketing. Still others will tell you it’s both while a fourth group will tell you it’s all just a happy accident that cannot be planned.
A mind map begins from a central idea that is connected to a set of ideas from different branches. It’s like a web frequently used by business people to negotiate their deals and achieve success. Mind mapping is regarded like a technique used to handle complex information. It starts from a central idea and it expands to several other sets of information. Think of it like a web that’s constantly expanding to new sub-categories.
James Gandolfini built one of the most durable celebrity brands of the modern era by refusing almost every standard rule of celebrity communications. The case study on Tony Soprano, the actor behind him, and what other public figures can learn from the posture.
How to pick the PR events actually worth your calendar — skip the panels, find the operators, follow the trade press.
"Old PR vs New PR" was a 2010–2015 binary built on the shift from print-and-broadcast to digital. Twelve years later, the discipline runs across three eras: print-and-broadcast (1980s–2000s), digital/social/SEO (2009–2020), and AI Communications (2024–present). The "old vs new" binary collapsed when the third era arrived.