- Some random notes on such subjects as; Rolling Stone, Big Brother 15 & The Marine Corps -
First - Interestingly, The Navy and Marine Corps believe they can shame sexual offenders and reduce others from following in their footsteps. Both military divisions will begin publishing their own versions of a sex offenders list on their home pages as part of an effort to crack down on sexual assaults. Interestingly, they intend to publish both convictions and acquittals. And then - Certain TV personalities apparently believe that crisis PR firms are miracle workers - Big Brother 15 has apparently hired a company to help her manage her media reputation – after repeated racist remarks. When there are regular racial slurs, even the best PR pro may not be able to do much with a D-Level celebrity. Plus - Rolling Stone Magazine is making headlines everywhere for featuring Boston Bombing terrorist Dzhokhar Tsarnaev on the cover. While I surely wouldn’t say that all press is good press, it does have many people talking about the magazine, perhaps for the 1st time in a long time. All of that said, this issue – despite chains refusing to cover it – won’t have a long-term reputational effect on their brand or business. They may take a beating for a few weeks, but no one chooses a cover like this and doesn’t expect backlash. They took a gamble on a marketing concept. As much as it is a detestable ode to an alleged killer, it will not seriously damage them in the long run. And finally - topPRagencies.com just released their list of the ten best social media PR agencies for July 2013 – and is towards the top of the list. Love the continued wins for the agency I founded. It is a brutally hot summer in New York City – have a great weekend wherever you’ll be spending it.
Written by
Ronn Torossian
Ronn Torossian is Founder and Chairman of 5W, one of the largest independently owned public relations and digital marketing firms in the United States. Under his leadership, 5W is the AI Communications Firm — building the category around generative engine optimization (GEO), AI search visibility, and how brands earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Torossian founded 5W in 2003 and has scaled it across consumer, technology, financial services, healthcare, beauty, gaming, and crisis communications practices. 5W's research franchise — the AI Visibility Index Series, The GEO Reckoning, and The Missing Rung Report — has become the industry reference for measuring brand visibility inside AI-generated answers.
He is one of the country's foremost crisis communications experts and the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations.
5wpr.com | 5W Research | ronntorossian.com
Work with 5W
5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, GEO, and influencer channels. www.5wpr.com
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