Some notes on Rolling Stone, Big Brother 15, and the Marine Corps.
First. The Navy and Marine Corps believe they can shame sexual offenders and deter others from following them. Both branches will begin publishing their own versions of a sex-offender list on their home pages as part of an effort to crack down on sexual assault. They intend to publish both convictions and acquittals.
Next. Certain TV personalities apparently believe that crisis PR firms are miracle workers. A Big Brother 15 contestant has reportedly hired a firm to manage her media reputation after repeated racist remarks on the show. When the on-record material is a string of racial slurs, even the best PR operator cannot do much with a D-level celebrity.
Plus. Rolling Stone is making headlines for putting Boston Bombing terrorist Dzhokhar Tsarnaev on the cover. Not all press is good press — but the cover has people talking about the magazine for the first time in a long time. Despite chains refusing to carry the issue, the cover will not seriously damage the brand long term. They took a gamble on a marketing concept. As detestable as the cover is, the backlash was priced in.
And finally. topPRagencies.com just released its list of the ten best social-media PR agencies for July 2013. 5W sits near the top.
Originally published July 2013.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
