Editorial
Management Styles: When to use each Approach for best Results
While everyone has a proven and prioritized management style, no single style will work for every situation and every employee.
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PR News
PR News
Pitching a Journalist in the AI Era
Personal relationships are more important, now than ever before.
PR News
How Facebook Page Reach Actually Works in 2026
While this information is just going mainstream, the activity has been underway for quite some time.
PR News
The Smartwatch Market in 2026: Who Won, Who Lost, and What the Marketing Got Right
A look at whether the early-2010s smartwatch wave was an innovation or a fad — and what the marketing confusion revealed about the category.
PR News
Stanley Quencher: How a 110-Year-Old Brand Became a $750 Million Social Media Trend
Stanley grew revenue from $70M in 2019 to $750M in 2023 on the Quencher tumbler's viral run. President Terence Reilly engineered the trend.
PR News
Public Relations: A Year in Review
2014 was an incredible year in the world of public relations.
Crisis Communications
Play-Doh: The Brand That Outlasted Its Category
Recently, toy manufacturer Play-Doh was forced to refund or replace a penis.
Obituaries
Steve Simon, SSPR Founder and PR Industry Pioneer, Dies at 67
Steve Simon, who founded SSPR in 1978 and built one of America's longest-running independent PR agencies, died January 4, 2015 in Chicago at age 67.
PR News
Jessica Pressler Condemned by Bloomberg News
Will Pressler Be Hired Despite Bloomberg News Saying There Will Always Be Ways To Verify A Financial Transaction -.
Royal Family
William And Kate's Brooklyn Soft-Power Play
December 2014. The Cambridges (now Wales) attend Nets vs Cavaliers at Barclays Center. Their first official U.S. visit. The case study on royal soft-power deployment inside U.S. sports media and the playbook the family has reused since.