Research
Millennials Buy Inside the Chatbox: The 2026 Citation Index
Millennials hold $2.5T in US spending, and 67% use AI engines monthly. See the 2026 Citation Share Index of which brands ChatGPT, Claude and Gemini name.
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Research — Tagged Articles
Research
The Black-Owned Beauty Citation Share Index 2026
Fenty, Pattern, Telfar, Honey Pot, Topicals, Briogeo, Lip Bar, Bread Beauty ranked across 185 prompts and 5 AI engines. The first AI-visibility study of Black-owned beauty brands.
AI Visibility
Four Engines. One Thousand Queries. The Toronto Audit of How AI Cites the Web.
The University of Toronto's definitive audit of GPT-4o, Claude, Perplexity, and Gemini versus Google Search across 1,516 queries. Domain overlap, source typology, content freshness, and the controlled experiment on pre-training versus retrieval bias.
Technology
Tech Industry Surveys and Research Reports to Know
The technology research franchises that earn press: Salesforce, HubSpot, Microsoft, IBM, Cisco, Adobe, Gartner, Deloitte, and McKinsey, and how brands use them.
Travel
Hotel Industry Surveys: J.D. Power, STR, Skift and More
The hotel and travel research franchises that earn press: J.D. Power, STR, Skift, Hilton, Marriott, Booking.com, Expedia, and Airbnb, and how brands use them.
Food & Beverage
Food and Beverage Industry Surveys and Research Reports
The food and beverage research franchises that anchor earned media: IFIC, NRA, FMI, Mintel, Datassential, Circana, and Kerry, and how brands use them.
Internal Comms & Employee Engagement
Internal Communications Budget and KPI Benchmarks 2026
EPR's 2026 internal communications budget ranges, team sizes, platform costs and the KPIs teams report, including three CEO-level metrics.
Research
Most Cited Banks in AI Answers: 2026 Citation Share Ranking
JPMorgan leads EPR's 2026 Banking Citation Share Index at 88.9, ahead of Bank of America at 86.3 and Wells Fargo at 76.0. See how ten banks rank in AI answers.
Nonprofit
Who Speaks for Faith in the AI Answer?
A new study analyzes how religious institutions, Christian media, and faith-based nonprofits are represented in AI search results across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The report identifies top-cited entities and offers a playbook for improving AI citation share.
Research
The 5W AI Visibility Index Franchise
An Everything-PR explainer on the AI Visibility Index, the research program operated by 5W AI Communications across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Methodology, the Defense flagship, and EPR's parallel program.