AI Communications
The First GEO Benchmark: Citation Share Doesn't Match Google
The top Google result for a brand shows up in ChatGPT only 38% of the time and Perplexity 22%. EPR's 50-query benchmark and what SEO teams should change.
Tag
Research — Tagged Articles
AI Communications
Restricted Category AI Visibility Index 2026
How AI engines handle adult, wellness, creator, and regulated commercial categories: the Naming Threshold, the Wellness Passport, the Source Quality Hierarchy, and the New Discovery Stack.
Entertainment & Media
Why Celebrity Restaurants Fail 60-70% of the Time
Celebrity restaurants fail at 60-70% within 5 years vs 30% for non-celebrity. 5W's Hospitality Celebrity Index. The three-legged Nobu, Tao, Catch partnership.
Research
How Much Does the Federal Government Spend on PR? The Federal Agency PR Spend Study 2026
Federal PR contracts under NAICS 541820 total $376.7 million across 201 vendors. The full federal communications market — including military recruitment, FDA campaigns, and HHS spending — runs into the billions. The first comprehensive public accounting of government PR spending. Updated August 2026.
Marketing
Credit Cards AI Visibility Index 2026: Three Publishers Control 62% of a $20B Marketing Category
After analyzing 4,200 credit card prompts across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews between January and April 2026, 5W's research team found that just three publisher domains — The Points Guy, NerdWallet, and Bankrate — supplied more than 62% of the cita
Research
The PR Pitch Response Rate Study 2026
Reporters respond to just 3.43% of pitches sent to them, per behavioral data from 400,000 pitches analyzed by Propel. Pitches under 150 words earn a 5.89% response rate. Pitches over 500 words earn 1.46%. Half of journalists now receive 50 or more pitches per week, 10% receive 10
Research
The National Lab Communications Study 2026
The 17 U.S. Department of Energy National Laboratories run one of the world's largest scientific communications enterprises — with the budgets buried inside operating overhead. EPR Research and 5W map the system for the first time.
PR Firms & Communications Agencies
Best Book PR Firms 2026: Ranked by AI Citation Share
Smith Publicity, Books Forward, Meryl Moss, Cave Henricks top the ranking across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The first AI-visibility index for book PR.