The celebrity restaurant industry has operated for decades on a piece of folk wisdom — that celebrity restaurants fail at higher rates than ordinary independents.New research from 5WPR now quantifies the gap and, more importantly, identifies the structural reasons for it.Accordin…
Note: This is the version dated 05/11. Content is identical to Article 13 (dated 05/10).
After analyzing 4,200 credit card prompts across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews between January and April 2026, 5W's research team found that just three publisher domains — The Points Guy, NerdWallet, and Bankrate — supplied more than 62% of the cita
Reporters respond to just 3.43% of pitches sent to them, per behavioral data from 400,000 pitches analyzed by Propel. Pitches under 150 words earn a 5.89% response rate. Pitches over 500 words earn 1.46%. Half of journalists now receive 50 or more pitches per week, 10% receive 10
Harvard Public Affairs and Communications has grown from approximately 31 full-time-equivalent staff in 2008 to nearly 60 today, an increase of more than 90% in 17 years. Communications has become one of the fastest-growing administrative functions in U.S. higher education — and
The first systematic accounting of what U.S. federal agencies pay outside firms for communications work. Pure-play PR contracts total $376.7 million. Total federal communications spend, when advertising and marketing consulting are included, runs into the billions — and two holdi
The 17 U.S. Department of Energy National Laboratories operate one of the largest scientific communications enterprises in the world. The lab system is run by 16 management-and-operating contractors under contracts whose communications budgets are buried inside operating overhead
Since 2016, China has paid more than $418 million to U.S. FARA-registered firms — more money than any other country in the world. Tencent's federal lobbying spend jumped from approximately $200,000 per quarter through 2024 to $1.5 million in Q3 2025 alone. The February 2025 DOJ m