Research
The CMO-Agency Trust Gap 2026: Why Clients Leave
Delivery dissatisfaction is the #1 reason clients fire agencies, cited by 48% of clients. Agencies rank it seventh. EPR maps the perception gap from five major industry surveys.
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Research — Tagged Articles
Research
The Pitch Gap: Why PR Teams Are Pitching Beats That No Longer Exist
88% of journalists delete off-beat pitches — but what happens when the beat no longer exists? EPR maps the pitch gap by beat. Sports, local, and books are in critical territory. September 2026.
AI Visibility
Why ChatGPT Recommends Some Baby Brands, Not Others
UPPAbaby holds 20% AI citation share in strollers, Evenflo just 3.6%. See the five-gate filter deciding which baby brands ChatGPT and Gemini actually recommend.
Consumer Brands & Retail
5WPR Ranks Stroller and Car Seat AI Citation Share
5W AI Communications ranks 15 stroller and car seat brands by AI citation share. UPPAbaby leads at 19.8% while Evenflo trails at 3.6%, still shadowed by a 2020 safety investigation.
Research
6 PR People for Every Journalist: Newsroom Index 2026
BLS data: 315,900 PR specialists vs. 49,300 reporters — a 6.4-to-1 ratio, nearly double the 3.2-to-1 of 2004. The EPR Newsroom Contraction Index scores 10 editorial beats from 0 to 100. Sports (18), local news (24), and books (22) are in severe contraction. Updated August 2026.
Research
Top Cybersecurity Vendors in AI Search: 2026 Ranking
Which cybersecurity vendors ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews name first. The Q2 2026 ranking, methodology, and what moves the score.
Entertainment & Media
The Podcast Retrieval Index: Five Shows, Five Engines, One Finding
Part of the AI Pop Culture Index, Volume 12. Rogan has the biggest audience, Huberman owns health, Fridman owns AI, and SmartLess has little retrieval. Audience is not authority.
Entertainment & Media
Puck's Writers Are More Visible Than Puck
Part of the AI Pop Culture Index, Volume 08. Every Puck writer is better known to AI than Puck itself, and the person out-cites the masthead.
Entertainment & Media
A Podcaster Is Competing With Mayo Clinic in the AI Answer
Part of the AI Pop Culture Index, Volume 07. A Stanford-credentialed podcast ranks first for cold exposure on AI engines but never appears on clinical health questions.
Entertainment & Media
Severance Owns the Answer. Slow Horses Owns the Critics. AI Picks Severance.
Part of the AI Pop Culture Index, Volume 11. Severance is first for best Apple TV+ show on all five engines, while Slow Horses is never first. Cultural velocity beats critical consensus.