The master reference for AI search visibility — how brands are discovered across Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini. Citation Share, GEO, AEO, the EPR AI Visibility Scorecard.
Such is the case with SEO or search engine optimization which some people have declared dead as well.
The 15 types of digital marketing in 2026 — SEO, GEO, content, social, influencer, email, affiliate, paid, display, video, podcast, mobile, community, event, partnership. Cost, ROI, and AI disruption for each channel.
While is a huge load of work behind the scenes of SEO, you still need to ensure you are producing high-quality content for visitors to read and view.
SEO is now GEO. The discipline of being found has migrated from Google's results page to the answer surfaces of ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Citation Share is the metric.
In many ways digital PR is most successful when built around relationships.
In this New Media Age, less of our news comes from journalists and more of it is coming from public relations.
Good PR pros are not oblivious to the benefits of using online tools and metrics.
PR and SEO have converged into one integrated function. Earned media, brand mentions, Wikipedia, original research, named experts, digital PR, and the social graph — one coordinated discipline that compounds across both.