Insights & Strategy
The Changes Free Media Brings to PR
The dawn of the Internet likely signaled the beginning of dusk for traditional journalism.
Tag
seo
Insights & Strategy
Will More Traditional PR Take Back Its Place From SEO Marketing?
SEO took ground from traditional PR for a decade. Now earned media is reclaiming its position — and AI engines are accelerating the shift back to credibility-based visibility.
Paid Media
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.
AI Communications
Walmart vs. Target: The AI Visibility Showdown
Walmart is aggressively pursuing AI integration, securing partnerships with OpenAI and Google Gemini, and building proprietary agent infrastructure. This strategy has put them significantly ahead of Target in AI visibility, as revealed in the inaugural EPR Showdown report. The report highlights how traditional retail strengths no longer guarantee success in the age of AI-powered answer engines, emphasizing the importance of citation share, commerce integrations, and agent infrastructure.
SEO
Mobile Search and Core Web Vitals in 2026: From Mobilegeddon to Mobile-First Indexing
Mobile-first indexing completed 2023. Core Web Vitals matured. Mobile traffic 60%+ of total web. The 2026 mobile web environment — LCP, INP, CLS, AI engine integration.
Insights & Strategy
Using SEO and Great Content to Build Your Startup
Search engine optimization and content marketing go hand-in-hand in the modern business landscape.
Insights & Strategy
Optimize Content for the Audience not SERPs
Ultimately, SEO is having your website found in the search engines by people interested in your products or services. It’s a very profitable traffic source because most times there is much intent behind each search. As people caught on, they took SEO more seriously and began investing heavily in the channel.
Insights & Strategy
Content That Wins Rehab AI Visibility — The Publishing Discipline Most Treatment Centers Miss
Most rehab content on the open web is SEO filler the AI engines discount. The treatment centers that publish primary-source-cited, named-entity-rich institutional content win disproportionate citation share — because the category baseline is structurally weak.
PR News
WIHP Retained by Louvre Hotels for SEO Boost
Hotel marketing agency WIHP has been retained by Louvre Hôtels Group, to deliver a complete range of SEO services for all the group hotel websites
Insights & Strategy
The High Price of Low Cost SEO
Everyone wants to be found in the search engines. Organic visitors typically account for most Web publishers' traffic and yield one of the highest long-term returns on investment of any digital channel.