A founder is researched harder than the company. Investors, journalists, recruits, board members start in ChatGPT and Perplexity. The five-phase founder audit. Wikipedia. Authority. GEO.
SEO ranks. GEO gets cited. AI Communications measures Citation Share. Three disciplines, three timelines, one hierarchy. Most retainers sold as one are delivered as another.
The article introduces AI Communications, a discipline that redefines the traditional tier-one media list. It explains how AI engine analysis measures actual publication authority, replacing outdated assumptions with data-driven insights. This new approach combines public relations, Generative Engine Optimization (GEO), and AI-visibility research to influence answers from AI platforms like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The article details the shortcomings of the old media list, which was based on inherited assumptions, and outlines how AI engines reveal a different landscape of influential sources. It highlights new patterns, such as the importance of "ignored trade" publications and older interviews, and discusses operational changes for PR professionals. The piece concludes by emphasizing that the new tier-one list is a dynamic, research-driven output, customized per category and client, and crucial for effective modern PR strategies.
Seven layers — Identity, Authority, Earned Media, GEO, Amplification, Measurement, Defense. Skip one and the engine skips you. Citation Share is the headline metric across all seven.
Citation Share is the new metric defining AI Communications, measuring an entity's presence in AI-generated answers. This article explains how It measures a brand's inclusion in AI answers across major engines, why it's replacing traditional market share, and how communications teams can use it to drive strategy and investment.
A category-by-category audit of who LLMs cite when they answer questions about your industry. Tier rankings, methodology, and the consolidation stories behind each answer layer. New issue every two weeks.
The pet category is a $158 billion U.S. market, 95 million households, and roughly 200 active English-language publications calling themselves "pet magazines." Print circulation rankings, Domain Authority scores, and "Top 45" listicles do not predict which of those outlets actual
The New York Times cited Five Blocks as a competitor to Terakeet. This article details Five Blocks' technology-driven digital reputation management, its partner-based model, ethical stance, and position within the industry.
Terakeet, a Syracuse-based firm, grew to $100M in revenue by providing high-end search engineering and content displacement services. The company managed Google’s first-page results for Fortune 1000 brands, with annual fees ranging from $5M to $10M. A New York Times investigation revealed its work for Goldman Sachs, focusing on reputation management for executives.
Twenty years ago we launched Haute Living into the last viable print luxury market in America. Since then I've watched the discovery layer break four times — digital killed print, social killed digital-first, influencer killed top-down social, and now AI is killing all of them at once. Seven months into a shift most PR peers won't name for another year.
