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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

Social Media for Travel: What Actually Works
Social Media
Jun 19, 2012

Social Media for Travel: What Actually Works

Travel is the category social media was built for — high-consideration purchases, visual product, customers who produce content, peer-to-peer recommendation loops. What Facebook, Twitter, TripAdvisor, Pinterest, Foursquare, and Instagram look like for travel brands in 2012.

3 min readRead more
Mercury Public Affairs, Walmart, and the Appearance of Evil
Public Affairs & Government
Jun 18, 2012

Mercury Public Affairs, Walmart, and the Appearance of Evil

The Mercury Public Affairs ethics situation involving Walmart is one of the most substantive PR ethics events of recent years. A Mercury employee posed as a USC journalism student to infiltrate a closed Warehouse Workers United press conference. The Los Angeles Times broke the story in April. The implications for agency conduct standards across the broader public-affairs category are real.

3 min readRead more

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