Willem van Lynden

Willem van Lynden founded MediaMaze in 2012, a Dutch online reputation management firm based in Amsterdam. MediaMaze works for companies and individuals across Europe on search results, reviews, digital PR and reputation in AI assistants, and has handled more than 600 delisting requests under the right to be forgotten.

Van Lynden has also acted as authorised representative for clients in a series of court proceedings on delisting, at the District Court of Amsterdam and the Amsterdam Court of Appeal. Reptor, a spin-off of MediaMaze, monitors what is said about a company or person across search, AI assistants, news and social media.

At Everything-PR, Willem writes on European privacy law and online reputation, including how Article 17 of the GDPR applies to search engines and to the AI providers whose assistants answer questions about people.

Areas of Expertise

• Online reputation management in Europe
• Right to be forgotten and search result delisting under Article 17 GDPR
• Reputation in AI assistants and LLM answers about people
• Data protection authority complaints and mediation
• Digital PR and review management

Credentials

• Founder, MediaMaze (2012 to present)
• More than 600 right-to-be-forgotten delisting requests handled
• Authorised representative in proceedings at the District Court of Amsterdam and the Amsterdam Court of Appeal

Also on the web: MediaMaze