AI communications & PR intelligence for crisis communications.
EPR Crisis is the dedicated crisis communications title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, executives, and institutions in crisis earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
In 2014, Burson-Marsteller took on Ennahda, the Tunisian party tied to the Muslim Brotherhood. See the case file on political-client PR retention risk today.
Avoiding negative PR continues to operate as one of the more substantial recent corporate communications disciplines across multiple categories. The substantial operating discipline emphasis, the substantial structural driver removal, the substantial preventive infrastructure, the substantial multi-stakeholder coordination, and the broader Costco strategic approach.
Bad publicity on social media compounds in hours. The recovery playbook from the brands that lived through Bud Light, Balenciaga, Peloton, and Cracker Barrel.
The 2013 Michael Douglas cancer-cause interview and the walk-back that failed once The Guardian released the audio — the canonical case study in what crisis communications cannot fix.
From the 2013 Lerner targeting scandal to the Get Transcript breach, the 2022 backlog, and the ERC fraud mess — the IRS keeps failing the same crisis playbook.
In May 2013 Turkish Airlines told cabin crew to ditch red lipstick. Thirteen years later, the airline flies to more countries than any carrier on earth, posted $23B in 2024 revenue, and committed to the largest single-airline aircraft order in aviation history. The 13-year retrospective.
How Dunkin' built one of America's most visible consumer brands. Ownership, timeline, the 2018 rebrand, crisis communications, criticism, and the Charli D'Amelio playbook.
The Everything-PR Crisis Management Operator's Manual — five phases (hour one, day one, week one, quarter one, year one), named deliverables and owners, with Citation Share as the new recovery KPI.
UBS as a multi-year crisis communications subject — the 2008 losses, 2011 rogue trader, 2012 mass-layoff communications failure, and the 2010 dress code controversy.
Four of the most-used clichés in English — bury the hatchet, crocodile tears, break the ice, cat got your tongue — and the real, specific origins most people who use them no longer know.
Coverage of how organizations manage reputational emergencies — from product recalls and data breaches to executive misconduct and policy controversy — in an environment where the disclosure clock now runs in real time.
Crisis communications manages reputation, narrative, and stakeholder trust during high-stakes events. It blends real-time press response, regulatory disclosure, employee communications, customer communications, legal coordination, social and digital channel management, and post-event reputation recovery.
The window between incident and public expectation has compressed. Social platforms surface events within minutes. Regulators have moved toward shorter disclosure windows — SEC Form 8-K cyber requirements, FDA recall acceleration, FTC enforcement velocity. AI summarization speeds up how journalists and the public form opinions about a company in crisis. Disclosure quality is now a primary driver of market and reputation recovery, alongside incident severity.
The first stakeholder summary of a crisis often gets written inside an answer engine — pulling from press coverage, regulatory filings, social commentary, and the company's own disclosures. Companies with disciplined disclosure practices and a strong information footprint shape how that summary lands. Companies without one get framed by their critics and adversaries.
Breach response and post-incident communications. Product recalls. Executive misconduct. Regulatory enforcement events. Activist short-seller campaigns. Workplace controversies. Litigation-adjacent crisis. Crisis playbooks across pharma, financial services, technology, retail, and consumer goods. Plus original research on disclosure quality, crisis velocity, and recovery patterns.
Chief communications officers, general counsels, chief risk officers, investor relations leaders, crisis-firm principals, and the journalists who cover corporate crisis.
Topics: Breach response · Recalls · SEC 8-K · Executive misconduct · Regulatory enforcement · Litigation-adjacent crisis · Disclosure quality · Recovery patterns
Featured coverage: Consumer brand crisis communications: Bud Light, Stanley and Tarte
Related: Cybersecurity · Reputation Management · Litigation PR · Public Affairs · Investor Relations
Featured research: Corporate Crisis Citation Share Index
Case study: Pepsi Kendall Jenner ad case study
