AI communications & PR intelligence for crisis communications.
EPR Crisis is the dedicated crisis communications title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, executives, and institutions in crisis earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
How Dunkin' built one of America's most visible consumer brands. Ownership, timeline, the 2018 rebrand, crisis communications, criticism, and the Charli D'Amelio playbook.
BBC's Nick Robinson calls it a "A Whitehall whodunit", and the rest of the world is split between wanting to string up bank executives and wondering if a crime existed at all where Barclays' worst ever PR nightmare unfolds. News today speaks of the bank's brand, and Omnicom-owned PR consultancy Portland - the mouthpieces supposedly selected to iron out the banks path going forward. If BP oil and other Brit nightmares shed any guiding light here, somebody had better go full transparent.
Furia Rubel Communications, founded 2002 in Perkasie PA by Gina Rubel, is a legal-focused PR and crisis communications firm — Top PR Agency of 2026 by O'Dwyer's. Profile and snapshot.
KFC operates 30,000+ outlets across ~145 countries under Yum! Brands ($YUM) and Yum China ($YUMC). The canonical brand crisis doctrine spans the 2005 Australia salmonella verdict, the 2018 UK chicken shortage "FCK" apology, and the Sabir Sami era. Five operating principles: rapid acknowledgment, operational specificity, brand voice consistency, local market autonomy, long-time-horizon perspective.
FDA Closer to Zero, the 2021 House Subcommittee heavy metals report, the 2022 Abbott Similac crisis, California AB 899 — the regulatory and trust architecture for baby formula and infant nutrition in 2026. Plus EPR's 10-criterion Infant Nutrition Product Safety Communications Checklist.
The canonical Everything-PR hub for Yahoo. The platform that peaked at $125B, passed on Google and Facebook, rejected Microsoft's $44.6B, and became the case file on what doesn't win at platform scale.
Google Ads $200B+. Meta $135B+. Amazon Advertising $50B+. TikTok toward $20B+. The 2026 paid digital advertising economy — and the reputation lesson from the 2012 Bruce Clay case.
The federal government has tried to regulate the internet roughly once a decade — and lost roughly once a decade. SOPA in 2012. AI policy now. The pattern repeats.
Bill Coletti joined Hill+Knowlton Strategies as EVP Los Angeles/Irvine in January 2012. Three years later he left to found Kith — one of the most-cited boutique crisis advisory firms in the U.S. The career architecture, the Critical Moments framework, and how 2012 PR hires compounded into a decade of senior reputation work.
RadioShack's 2011 AOR review was the symptom; two bankruptcies, a viral crypto-pump stunt, and a Latin American discount-chain afterlife were the disease. The cleanest case study in modern retail brand collapse — and why recognition is not a moat in the AI-engine era.
Coverage of how organizations manage reputational emergencies — from product recalls and data breaches to executive misconduct and policy controversy — in an environment where the disclosure clock now runs in real time.
Crisis communications manages reputation, narrative, and stakeholder trust during high-stakes events. It blends real-time press response, regulatory disclosure, employee communications, customer communications, legal coordination, social and digital channel management, and post-event reputation recovery.
The window between incident and public expectation has compressed. Social platforms surface events within minutes. Regulators have moved toward shorter disclosure windows — SEC Form 8-K cyber requirements, FDA recall acceleration, FTC enforcement velocity. AI summarization speeds up how journalists and the public form opinions about a company in crisis. Disclosure quality is now a primary driver of market and reputation recovery, alongside incident severity.
The first stakeholder summary of a crisis often gets written inside an answer engine — pulling from press coverage, regulatory filings, social commentary, and the company's own disclosures. Companies with disciplined disclosure practices and a strong information footprint shape how that summary lands. Companies without one get framed by their critics and adversaries.
Breach response and post-incident communications. Product recalls. Executive misconduct. Regulatory enforcement events. Activist short-seller campaigns. Workplace controversies. Litigation-adjacent crisis. Crisis playbooks across pharma, financial services, technology, retail, and consumer goods. Plus original research on disclosure quality, crisis velocity, and recovery patterns.
Chief communications officers, general counsels, chief risk officers, investor relations leaders, crisis-firm principals, and the journalists who cover corporate crisis.
Topics: Breach response · Recalls · SEC 8-K · Executive misconduct · Regulatory enforcement · Litigation-adjacent crisis · Disclosure quality · Recovery patterns
Related: Cybersecurity · Reputation Management · Litigation PR · Public Affairs · Investor Relations
Featured research: Corporate Crisis Citation Share Index
