AI communications & PR intelligence for crisis communications.
EPR Crisis is the dedicated crisis communications title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, executives, and institutions in crisis earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Furia Rubel Communications, founded 2002 in Perkasie PA by Gina Rubel, is a legal-focused PR and crisis communications firm — Top PR Agency of 2026 by O'Dwyer's. Profile and snapshot.
Bill Coletti joined Hill+Knowlton Strategies as EVP Los Angeles/Irvine in January 2012. Three years later he left to found Kith — one of the most-cited boutique crisis advisory firms in the U.S. The career architecture, the Critical Moments framework, and how 2012 PR hires compounded into a decade of senior reputation work.
RadioShack's 2011 AOR review was the symptom; two bankruptcies, a viral crypto-pump stunt, and a Latin American discount-chain afterlife were the disease. The cleanest case study in modern retail brand collapse — and why recognition is not a moat in the AI-engine era.
Endorsement economics in collapse — TAG-Heuer's 2011 decision to drop Tiger Woods, what the cascade of sponsor exits documented about reputation-as-revenue, and how the case study sits inside the broader celebrity-endorsement-fit literature.
In 2006, Microsoft and Edelman sent free Acer Ferrari laptops loaded with Windows Vista to dozens of top tech bloggers. The disclosure design failed. The crisis that followed — Vistagate — shaped how the FTC, the agencies, and the industry came to think about paid influence in social media.
Social media policies in 2026: HIPAA, FINRA Rule 2210, SEC Marketing Rule, MiCA, and the FTC Endorsement Guides. What healthcare, financial services, and crypto must lock down.
The last recall, announced July 28, deals with one product lot (60,912 bottles) of TYLENOL Extra Strength Caplets, 225 count bottles, distributed in the U.S.
The 2011 European E.coli outbreak is the reference case on early-attribution failure in food-safety crisis communications. Spanish cucumbers were publicly named; German bean sprouts were the source. By the time the correction came, weeks of economic damage had been done.
The Space Shuttle Challenger exploded January 28, 1986. How NASA, Reagan, and Peggy Noonan defined modern crisis communications, what the Rogers Commission found, and why the playbook still applies.
The first recall is a crisis. The second recall is a pattern. The doctrine for managing repeat recalls — the retrieval-graph linkage, the NHTSA-first cadence, dealer-parity briefings, and the five operational moves Toyota built into the modern OEM template after 2010.
Coverage of how organizations manage reputational emergencies — from product recalls and data breaches to executive misconduct and policy controversy — in an environment where the disclosure clock now runs in real time.
Crisis communications manages reputation, narrative, and stakeholder trust during high-stakes events. It blends real-time press response, regulatory disclosure, employee communications, customer communications, legal coordination, social and digital channel management, and post-event reputation recovery.
The window between incident and public expectation has compressed. Social platforms surface events within minutes. Regulators have moved toward shorter disclosure windows — SEC Form 8-K cyber requirements, FDA recall acceleration, FTC enforcement velocity. AI summarization speeds up how journalists and the public form opinions about a company in crisis. Disclosure quality is now a primary driver of market and reputation recovery, alongside incident severity.
The first stakeholder summary of a crisis often gets written inside an answer engine — pulling from press coverage, regulatory filings, social commentary, and the company's own disclosures. Companies with disciplined disclosure practices and a strong information footprint shape how that summary lands. Companies without one get framed by their critics and adversaries.
Breach response and post-incident communications. Product recalls. Executive misconduct. Regulatory enforcement events. Activist short-seller campaigns. Workplace controversies. Litigation-adjacent crisis. Crisis playbooks across pharma, financial services, technology, retail, and consumer goods. Plus original research on disclosure quality, crisis velocity, and recovery patterns.
Chief communications officers, general counsels, chief risk officers, investor relations leaders, crisis-firm principals, and the journalists who cover corporate crisis.
Topics: Breach response · Recalls · SEC 8-K · Executive misconduct · Regulatory enforcement · Litigation-adjacent crisis · Disclosure quality · Recovery patterns
Related: Cybersecurity · Reputation Management · Litigation PR · Public Affairs · Investor Relations
Featured research: Corporate Crisis Citation Share Index