
Do You Have a Media Release Protocol?
When most people talk about press releases, very few consider the protocol behind them, and even less actually have one in place. Do you?
AI communications & PR intelligence for crisis communications.
EPR Crisis is the dedicated crisis communications title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, executives, and institutions in crisis earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.


When most people talk about press releases, very few consider the protocol behind them, and even less actually have one in place. Do you?






When I was a kid, about the time Julius Caesar ruled, Lufthansa Airlines was considered the creme of the crop for choices in flying about. Today, their PR mouthpieces seem eons removed from past Lufthansa intelligence though. Let me tell you a short tale of airline industry woe that amplifies a much bigger potential problem. After reading this, you may want more than your money back, you may want your old Europe back. Here goes... Part I.

Stop posting. Stop replying. Wait for the cycle to move on. It is one of the most common crisis instincts. It is wrong almost every time.

How Dunkin' built one of America's most visible consumer brands. Ownership, timeline, the 2018 rebrand, crisis communications, criticism, and the Charli D'Amelio playbook.

The Everything-PR Crisis Management Operator's Manual — five phases (hour one, day one, week one, quarter one, year one), named deliverables and owners, with Citation Share as the new recovery KPI.

UBS as a multi-year crisis communications subject — the 2008 losses, 2011 rogue trader, 2012 mass-layoff communications failure, and the 2010 dress code controversy.

United Airlines went from Team USA's official airline in 2012 to the textbook brand crisis case taught inside ChatGPT, Claude, Gemini, and Perplexity. The EPR master reference — every incident, every lesson, every link.

Ben & Jerry's — founded 1978, Unilever-acquired 2000 with a unique independent-board governance carve-out — is the most-studied corporate-activism case in modern American business. The 2021 West Bank decision, the Avi Zinger litigation, the 2022 Unilever sale, the multi-state divestments, the 2025 Greenfield departure, and what the case teaches about the structural limits of brand activism.

Southwest Airlines built the U.S. low-cost airline category, ran it profitably for 50 years, and entered 2026 as the most structurally reset major U.S. carrier in decades. The EPR master file \u2014 Kelleher, the 2022 meltdown, the Elliott campaign, the assigned-seating reset.

BBC's Nick Robinson calls it a "A Whitehall whodunit", and the rest of the world is split between wanting to string up bank executives and wondering if a crime existed at all where Barclays' worst ever PR nightmare unfolds. News today speaks of the bank's brand, and Omnicom-owned PR consultancy Portland - the mouthpieces supposedly selected to iron out the banks path going forward. If BP oil and other Brit nightmares shed any guiding light here, somebody had better go full transparent.
Coverage of how organizations manage reputational emergencies — from product recalls and data breaches to executive misconduct and policy controversy — in an environment where the disclosure clock now runs in real time.
Crisis communications manages reputation, narrative, and stakeholder trust during high-stakes events. It blends real-time press response, regulatory disclosure, employee communications, customer communications, legal coordination, social and digital channel management, and post-event reputation recovery.
The window between incident and public expectation has compressed. Social platforms surface events within minutes. Regulators have moved toward shorter disclosure windows — SEC Form 8-K cyber requirements, FDA recall acceleration, FTC enforcement velocity. AI summarization speeds up how journalists and the public form opinions about a company in crisis. Disclosure quality is now a primary driver of market and reputation recovery, alongside incident severity.
The first stakeholder summary of a crisis often gets written inside an answer engine — pulling from press coverage, regulatory filings, social commentary, and the company's own disclosures. Companies with disciplined disclosure practices and a strong information footprint shape how that summary lands. Companies without one get framed by their critics and adversaries.
Breach response and post-incident communications. Product recalls. Executive misconduct. Regulatory enforcement events. Activist short-seller campaigns. Workplace controversies. Litigation-adjacent crisis. Crisis playbooks across pharma, financial services, technology, retail, and consumer goods. Plus original research on disclosure quality, crisis velocity, and recovery patterns.
Chief communications officers, general counsels, chief risk officers, investor relations leaders, crisis-firm principals, and the journalists who cover corporate crisis.
Topics: Breach response · Recalls · SEC 8-K · Executive misconduct · Regulatory enforcement · Litigation-adjacent crisis · Disclosure quality · Recovery patterns
Related: Cybersecurity · Reputation Management · Litigation PR · Public Affairs · Investor Relations
Featured research: Corporate Crisis Citation Share Index