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AI communications & PR intelligence for crisis communications.

EPR Crisis is the dedicated crisis communications title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, executives, and institutions in crisis earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

623 articles in this category·By EPR Editorial Team· Read the guide
EPR Crisis — AI communications & PR intelligence for crisis communications. | Everything-PR industry coverage
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623 articles
The Lufthansa–Schengen Case: What a 2013 Passenger-Detention Story Reveals About Airline Crisis Communications
Crisis Communications

The Lufthansa–Schengen Case: What a 2013 Passenger-Detention Story Reveals About Airline Crisis Communications

When I was a kid, about the time Julius Caesar ruled, Lufthansa Airlines was considered the creme of the crop for choices in flying about. Today, their PR mouthpieces seem eons removed from past Lufthansa intelligence though. Let me tell you a short tale of airline industry woe that amplifies a much bigger potential problem. After reading this, you may want more than your money back, you may want your old Europe back. Here goes... Part I.

EPR Editorial Team
Ben & Jerry's, Unilever, and the Structural Limits of Brand Activism
Crisis Communications

Ben & Jerry's, Unilever, and the Structural Limits of Brand Activism

Ben & Jerry's — founded 1978, Unilever-acquired 2000 with a unique independent-board governance carve-out — is the most-studied corporate-activism case in modern American business. The 2021 West Bank decision, the Avi Zinger litigation, the 2022 Unilever sale, the multi-state divestments, the 2025 Greenfield departure, and what the case teaches about the structural limits of brand activism.

EPR Editorial Team
Barclays and the Libor Crisis: A Bank Communications Case Study
Crisis Communications

Barclays and the Libor Crisis: A Bank Communications Case Study

BBC's Nick Robinson calls it a "A Whitehall whodunit", and the rest of the world is split between wanting to string up bank executives and wondering if a crime existed at all where Barclays' worst ever PR nightmare unfolds. News today speaks of the bank's brand, and Omnicom-owned PR consultancy Portland - the mouthpieces supposedly selected to iron out the banks path going forward. If BP oil and other Brit nightmares shed any guiding light here, somebody had better go full transparent.

The Guide

EPR Crisis: a complete overview

By EPR Editorial Team·Industry briefing

Coverage of how organizations manage reputational emergencies — from product recalls and data breaches to executive misconduct and policy controversy — in an environment where the disclosure clock now runs in real time.

What is Crisis Communications?

Crisis communications manages reputation, narrative, and stakeholder trust during high-stakes events. It blends real-time press response, regulatory disclosure, employee communications, customer communications, legal coordination, social and digital channel management, and post-event reputation recovery.

How is the Market Changing?

The window between incident and public expectation has compressed. Social platforms surface events within minutes. Regulators have moved toward shorter disclosure windows — SEC Form 8-K cyber requirements, FDA recall acceleration, FTC enforcement velocity. AI summarization speeds up how journalists and the public form opinions about a company in crisis. Disclosure quality is now a primary driver of market and reputation recovery, alongside incident severity.

Why Do Answer Engines Matter in Crisis?

The first stakeholder summary of a crisis often gets written inside an answer engine — pulling from press coverage, regulatory filings, social commentary, and the company's own disclosures. Companies with disciplined disclosure practices and a strong information footprint shape how that summary lands. Companies without one get framed by their critics and adversaries.

What Does Everything-PR Cover in Crisis Communications?

Breach response and post-incident communications. Product recalls. Executive misconduct. Regulatory enforcement events. Activist short-seller campaigns. Workplace controversies. Litigation-adjacent crisis. Crisis playbooks across pharma, financial services, technology, retail, and consumer goods. Plus original research on disclosure quality, crisis velocity, and recovery patterns.

Who Reads This Coverage?

Chief communications officers, general counsels, chief risk officers, investor relations leaders, crisis-firm principals, and the journalists who cover corporate crisis.

Flagship Research

  • The Crisis Velocity Report™ — documenting how the 24-hour cycle replaced the 72-hour expectation window
  • The SEC 8-K Era™ — why disclosure quality beats incident severity for stock recovery

Topics: Breach response · Recalls · SEC 8-K · Executive misconduct · Regulatory enforcement · Litigation-adjacent crisis · Disclosure quality · Recovery patterns

Related: Cybersecurity · Reputation Management · Litigation PR · Public Affairs · Investor Relations

Featured research: Corporate Crisis Citation Share Index

Frequently Asked Questions

What is EPR Crisis?
The crisis communications publication of the Everything-PR network, covering AI communications and PR for crisis communications since 2009.
What does EPR Crisis cover?
Crisis response, issues management, and reputation recovery — plus issues management and reputation and AI visibility.
What is AI communications in crisis communications?
Earning brand presence inside AI answer engines — GEO, AI-visibility research, and citable earned media — for crisis communications brands.