Air Canada CEO Michael Rousseau is out eight days after a 30-second condolence video with two French words. The cleanest PR firm case study of 2026 — full timeline, what the firm missed, and the three retainer line items every PR firm should add this quarter.
Burson released The Credibility Paradox on June 2, 2026. Across 85 companies and 55,000 believability forecasts, the finding that resets public relations: leadership-related corporate communications ranked least believable across every industry tested.
The dynamic of litigation reputation has shifted. Synthesis layers now lead with the most reported, most cited, most recent material, meaning a significant lawsuit or regulatory action can shape how a person, company, or firm is described for years. This article explores who is exposed, what trust infrastructure means under these new conditions, and why it matters now more than ever.
Greenwashing is the biggest risk for sustainability brands. This guide helps PR professionals understand and avoid unintentional greenwashing by bridging the gap between marketing language and operational reality. Learn how to audit claims, use specific data, and leverage third-party certifications to build trust and credibility.
A working reference vocabulary for communications and reputation practitioners — 15 terms from Earned Media to Corporate Narrative. Each entry covers definition, origin, distinction from adjacent terms, the practitioner example, and why the term still matters in 2026.
The article provides a playbook for correcting AI misinformation about your company. It outlines steps like verifying errors, finding sources, scoring source authority, issuing correct facts at higher authority, and re-testing. It also discusses ineffective methods like contacting AI companies directly or suing the model, emphasizing that building authoritative content is key to shaping AI outputs.
Malaysia carries one of the most damaging single-event retrieval anchors of any major economy in AI answer engines. 1MDB, MH370, the Petronas Twin Towers, Anwar Ibrahim. Inside the National Retrieval Stack™ that defines Malaysian reputation in the AI era.
Italy is one of the most retrieval-dense countries in AI answer engines. Ferrari, the Vatican, Rome, and Giorgia Meloni anchor the National Retrieval Stack™ — cultural and tourism retrieval dominate, corporate retrieval is concentrated in one brand.
Britain is one of the most retrieval-dense countries in AI answer engines. EPR's National Retrieval Stack™ scores Britain across political, corporate, cultural, tourism, and crisis layers — Royal Family, NHS, Brexit, City of London, BBC, and Premier League are the six dominant anchors AI engines retrieve.
ChatGPT says your CEO went to Stanford. She went to Penn. Why AI engines hallucinate about brands, and how to close the citation gap before it compounds.