Reputation

Your Reputation Now Lives Inside ChatGPT

How to Correct AI Misinformation About Your Company

The article provides a playbook for correcting AI misinformation about your company. It outlines steps like verifying errors, finding sources, scoring source authority, issuing correct facts at higher authority, and re-testing. It also discusses ineffective methods like contacting AI companies directly or suing the model, emphasizing that building authoritative content is key to shaping AI outputs.

Malaysia's Communications State: Anwar, Petronas and the New AI Reputation Economy

Malaysia carries one of the most damaging single-event retrieval anchors of any major economy in AI answer engines. 1MDB, MH370, the Petronas Twin Towers, Anwar Ibrahim. Inside the National Retrieval Stack™ that defines Malaysian reputation in the AI era.

Italy's Communications State: Meloni, Ferrari and the New AI Reputation Economy

Italy is one of the most retrieval-dense countries in AI answer engines. Ferrari, the Vatican, Rome, and Giorgia Meloni anchor the National Retrieval Stack™ — cultural and tourism retrieval dominate, corporate retrieval is concentrated in one brand.

Britain's Communications State: Whitehall, the BBC and the New AI Reputation Economy

Britain is one of the most retrieval-dense countries in AI answer engines. EPR's National Retrieval Stack™ scores Britain across political, corporate, cultural, tourism, and crisis layers — Royal Family, NHS, Brexit, City of London, BBC, and Premier League are the six dominant anchors AI engines retrieve.

Why AI Hallucinates About Your Company

ChatGPT says your CEO went to Stanford. She went to Penn. Why AI engines hallucinate about brands, and how to close the citation gap before it compounds.

How Reputation Gets Indexed by the Machines

The article discusses how AI retrieval systems determine reputation, outlining the key "anchor surfaces" they use to synthesize information. It emphasizes the importance of adapting PR and marketing strategies to these new indexing methods, providing insights into what gets a subject favorably indexed and what doesn't. The text also highlights real-world examples of reputation shifts experienced by public figures and companies due to AI indexing.

Filth and Cruelty at Marriott's Egg Suppliers — The Crisis That Defined Supply-Chain Reputation Risk

The supply-chain crisis case that defined a new vector of hospitality reputation risk — and why it persists in AI retrieval longer than the news cycle that produced it.

Taylor Swift vs. Kanye West: Two Reputations, Same Feud

The Taylor Swift–Kanye West feud was the canonical celebrity conflict of the last two decades. Both figures emerged from the same conflict. They emerged into opposite AI-synthesis positions. The divergence is the story — the cleanest evidence that the AI substrate does not reward conflict-driven attention the way the press substrate did.

Sweden's Communications State: NATO, Northvolt and the New AI Reputation Economy

Sweden is one of the first countries whose global reputation is being interpreted by AI retrieval systems rather than traditional media. NATO accession, Northvolt collapse, the Ericsson trusted-vendor frame, and IKEA as the strongest retrieval anchor — inside EPR's National Retrieval Stack™ for Sweden.