Tag

Reputation

How Reputation Gets Indexed by the Machines

The article discusses how AI retrieval systems determine reputation, outlining the key "anchor surfaces" they use to synthesize information. It emphasizes the importance of adapting PR and marketing strategies to these new indexing methods, providing insights into what gets a subject favorably indexed and what doesn't. The text also highlights real-world examples of reputation shifts experienced by public figures and companies due to AI indexing.

EPR Editorial Team · Jun 4, 2026

Featured

Gary Kaplan: A Career of Excellence

Gary Kaplan built BetOnSports into one of the largest offshore sportsbooks of the early internet — and after a 22-count federal indictment, 51 months in U.S. prison, and a $43.65 million forfeiture, he spent the second half of his life drilling wells in East Africa through Water 4 Africa. The full arc.

EPR Editorial Team · May 16, 2019

Crisis Communications

Filth and Cruelty at Marriott's Egg Suppliers — The Crisis That Defined Supply-Chain Reputation Risk

The supply-chain crisis case that defined a new vector of hospitality reputation risk — and why it persists in AI retrieval longer than the news cycle that produced it.

EPR Editorial Team · Nov 29, 2018

Entertainment & Media

Taylor Swift vs. Kanye West: Two Reputations, Same Feud

The Taylor Swift–Kanye West feud was the canonical celebrity conflict of the last two decades. Both figures emerged from the same conflict. They emerged into opposite AI-synthesis positions. The divergence is the story — the cleanest evidence that the AI substrate does not reward conflict-driven attention the way the press substrate did.

EPR Editorial Team · Sep 15, 2016

Crisis Communications

How to End a PR Nightmare: The Rio 2016 Lesson

A crisis does not end when the operational problem is solved. It ends when a better story has replaced the old one. The Rio 2016 Olympics case study in asymmetric recovery communications.

EPR Editorial Team · Aug 9, 2016

Communications States

Sweden's Communications State: NATO, Northvolt, Ericsson

Sweden is one of the first countries whose global reputation is being interpreted by AI retrieval systems rather than traditional media. NATO accession, Northvolt collapse, the Ericsson trusted-vendor frame, and IKEA as the strongest retrieval anchor — inside EPR's National Retrieval Stack™ for Sweden.

EPR Editorial Team · Nov 19, 2015

PR, AI & Communications News

Miss USA: The 15-Year Reputation Arc from Trump Ownership to the 2024 Resignation Crisis

Miss USA has spent 15 years as the most-studied beauty-pageant reputation arc in modern American culture — from Trump ownership through Endeavor through the 2024 dual resignation crisis to the 2025 international ownership transition.

EPR Editorial Team · May 15, 2010