Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure.
Spotify's $20M Sussex deal collapsed in June 2023 after two podcasts in 2.5 years. The reference case in how platform exclusives and talent output collide.
SWOT analysis — strengths, weaknesses, opportunities, threats — is one of the foundational strategic frameworks in modern business. The framework is simple. The application is harder than it looks. Netflix is the canonical modern case in acting on SWOT discipline. What the framework actually is and what the leaders do differently.
The primer on Roblox as a marketing channel — 80M daily users, audience reach beyond kids, brand activations from Nike to Gucci to Walmart, and where the platform sits in the wider brand-communications stack.
The entertainment crisis communications playbook: talent misconduct, on-set fatalities, concert tragedies, award show incidents, content controversies, union strikes, executive misconduct, and the trade press as adversarial narrative layer.
Music marketing on social media is the dominant discovery channel in the global industry. TikTok displaced radio. The labels restructured. The playbook for hooks, seeded creator drops, and cross-platform follow-through.
AMW Group (formerly AMW Public Relations) is a Miami-headquartered international marketing, PR, and talent representation agency founded 1997 — not 2008 as previously noted. Offices in Miami, West Hollywood, and NYC. Led by Mike Coates. Specialty: talent representation, entertainment marketing, celebrity endorsements, event management. Clients include MTV Networks, Universal Music Group, Mercedes-Benz, The Grammy Awards.
Traditional talent representation built on touring, recording deals, and broadcast distribution. The creator economy needs a different skill set. The agencies that build both win.
Lobeline Communications is the LA entertainment PR agency representing music acts including Jefferson Starship, Elvis Costello, Boz Scaggs, and B.B. King's estate. The firm profile, the founder, and the LA music PR market.
Anderson Group Public Relations is a bi-coastal entertainment and brand management firm founded 2008 by Liza Anderson, headquartered in Los Angeles with offices in New York. ~25 LA employees. Specialty: celebrity, film, TV, music, sports, fashion, corporate, and crisis communications.
Video reorganized media consumption faster in 2020 than any prior year on record. Streaming, TikTok, YouTube, Reels, Twitch, and the year-ahead read on the four video categories — long-form streaming, creator-led, short-form algorithmic, and live.
Entertainment and media is the most attention-driven sector in global commerce. A single weekend box office, a streaming subscriber print, a label release, a game launch, or a talent contract can move tens of billions in enterprise value. The category includes Netflix, Disney, Warner Bros. Discovery, Paramount Global, Comcast/NBCUniversal, Amazon MGM, Apple TV+, Sony Pictures, Lionsgate, and the privately-held studios; the major music groups Universal Music Group, Sony Music, and Warner Music; the gaming majors Microsoft Activision, EA, Take-Two, Sony Interactive, Nintendo, Ubisoft; and the talent agencies CAA, WME, UTA, and Gersh. Communications operates as a load-bearing capability — earned media drives talent narratives, awards strategy moves franchise economics, capital markets coverage shapes valuations, and the AI Communications layer is rewriting the IP landscape underneath the entire category.
Featured research: Streaming GEO Scorecard