Entertainment & Media
Eric Nemeth, Eric PR & Marketing: Q&A With the Founder
Eric Nemeth founded Eric PR & Marketing in April 2020 after 10+ years at the Harlem Globetrotters. The Haddonfield NJ agency in his own words.
EPR Editorial Team
Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure.
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What's new in Entertainment & Media Communications
Entertainment & Media
DeGeneres Charts a Course Back into Public Trust
Sep 24, 2020
Entertainment & Media
Dana Cobb, The Vokol Group: Lifestyle and Entertainment PR Out of Texas
Sep 15, 2020
Entertainment & Media
Ellen Offers Public Apology Amid Investigation
Aug 14, 2020
Entertainment & Media
Amber Heard Continues Denials, Adds Accusations
Jul 27, 2020
Entertainment & Media
The Role of Storytelling in PR
Dec 16, 2019
Full Archive
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260 articles
Entertainment & Media
Podcast Success Runs Through YouTube Now
The successful podcast in 2026 is a YouTube show with an audio feed attached. YouTube leads with 40%+ of US monthly listeners. Apple Podcasts has declined every year since 2022. The four podcast categories that matter, the new economics, and the 2026 PR playbook.
Entertainment & Media
Being a celebrity publicist in a post-truth era
"Flack" — the celebrity-publicist drama starring Anna Paquin — and what the show documents about the publicist craft in the post-truth era. The case study in how the alternate-reality construction work actually operates, and what real publicists say about the depiction.
Entertainment & Media
Forbes: The Authority Brand Buyers Still Believe
Forbes still sells legitimacy on sight. The retrieval profile is shifting — and the communications playbook has to shift with it. Inside the EPR media cluster.
Entertainment & Media
Brandon Webb. The Navy Seal. Founder and CEO of Hurricane Media
Brandon Webb: Portrait of a Navy SEAL and Entrepreneur.
Entertainment & Media
Showtime in 2026: The Paramount+ Integration and the Skydance Era
Showtime in 2026 — the premium cable and streaming brand inside Paramount Global, now controlled by Skydance Media following David Ellison's August 2025 acquisition. The April 2023 Paramount+ integration, the current scripted slate (Yellowjackets, Ripley, Dexter universe, The Chi), the December 2023 Showtime Sports exit, and the Skydance-era strategic direction.
Entertainment & Media
In Extolling Law & Order, Hargitay Says Art is Informing Life
Down to brass tacks, all communication is about influence.
Entertainment & Media
FOX AXED THE PREDATOR ACTOR IN 24 HOURS
Fox cut a registered sex offender from The Predator within 24 hours of learning of his conviction, then pre-answered the structural follow-up. The reference template for studio casting crises.
Entertainment & Media
Miss America and the Long Fight to Protect a Heritage Brand
More than a century old. Outlasted the radio, television, cable, and streaming eras. Has not yet outlasted the social media era. May not outlast the AI era.
The Guide
Entertainment & Media Communications: a complete overview
By EPR Editorial Team·Industry briefing
Entertainment and media is the most attention-driven sector in global commerce. A single weekend box office, a streaming subscriber print, a label release, a game launch, or a talent contract can move tens of billions in enterprise value. The category includes Netflix, Disney, Warner Bros. Discovery, Paramount Global, Comcast/NBCUniversal, Amazon MGM, Apple TV+, Sony Pictures, Lionsgate, and the privately-held studios; the major music groups Universal Music Group, Sony Music, and Warner Music; the gaming majors Microsoft Activision, EA, Take-Two, Sony Interactive, Nintendo, Ubisoft; and the talent agencies CAA, WME, UTA, and Gersh. Communications operates as a load-bearing capability — earned media drives talent narratives, awards strategy moves franchise economics, capital markets coverage shapes valuations, and the AI Communications layer is rewriting the IP landscape underneath the entire category.
Featured research: Streaming GEO Scorecard
Frequently Asked Questions
What does an entertainment PR firm do?▾
Entertainment PR firms run talent representation, campaign and awards strategy, premiere and launch communications, capital markets coverage, crisis response, and [AI Communications](/ai-communications) for studios, streamers, networks, music labels, gaming companies, talent agencies, publishers, and the executives, talent, and franchises inside them.
Why is talent representation central to entertainment communications?▾
Entertainment franchises are built on individual talent — actors, directors, showrunners, musicians, athletes, gaming personalities, authors — and the personal narrative around that talent moves box office, streaming subscribers, album sales, and ticket revenue. Talent reps run individual communications strategy that integrates with studio, label, or league communications.
What media outlets matter most in entertainment & media?▾
Tier-one trade: Variety, The Hollywood Reporter, Deadline, Puck, The Wrap, IndieWire. Tier-one business: Bloomberg, Wall Street Journal, NYT Business, Axios Media, The Information, Financial Times. Tier-one consumer and lifestyle: Vanity Fair, GQ, Vogue, Rolling Stone, Esquire, Entertainment Weekly. Tier-one gaming: IGN, Polygon, Kotaku, Game Informer, GamesIndustry.biz.
How does awards strategy work?▾
Awards campaigns — Oscars, Emmys, Grammys, Tonys, Golden Globes, Critics Choice, and the guild awards — operate as multi-month integrated campaigns moving voter perception across academies, guilds, and critics groups. Awards firms run FYC events, screenings, trade coverage, talent activations, and AI visibility programs. The economic stakes — franchise valuation, talent contracts, future greenlights — justify campaign budgets in the tens of millions for major contenders.
What is the role of capital markets communications in media?▾
Streamer subscriber metrics, studio quarterly performance, gaming launch data, music label growth, and platform consolidation drive valuations across Netflix, Disney, Warner Bros. Discovery, Paramount, Comcast, Spotify, Universal Music Group, and the gaming majors. [Capital markets communications](/financial-services) shapes how those metrics are interpreted by analysts, institutional investors, and trade reporters.
How are streaming wars shaping communications strategy?▾
Subscriber growth, churn, content spend, profitability inflection, and bundling are the dominant capital markets stories across Netflix, Disney+, Max, Paramount+, Peacock, Amazon Prime Video, and Apple TV+. Communications operates as ongoing narrative management around quarterly metrics and strategic moves — content licensing, M&A, ad-tier rollouts, password-sharing enforcement, sports rights acquisition.
What is the crisis playbook for talent scandals?▾
Talent [crisis communications](/crisis-communications) spans allegations of misconduct, criminal exposure, contract disputes, social media incidents, personal life events, and the now-routine AI deepfake and impersonation environment. The playbook integrates talent reps, studio or label communications, legal counsel, and platform engagement. Build the infrastructure before the crisis — not during it.
How does the WGA/SAG-AFTRA labor environment shape communications?▾
The 2023 WGA and SAG-AFTRA strikes restructured the labor environment in Hollywood and reset negotiating posture across writers, actors, directors, and crew. Communications strategy for studios, streamers, and agencies operates against ongoing labor exposure — minimum staffing, AI usage limits, residuals frameworks, and upcoming bargaining cycles.
How is AI changing entertainment IP and communications?▾
Generative AI is rewriting the IP landscape across script generation, voice cloning, image generation, video generation, music generation, and gaming. Studios, labels, and agencies are navigating training data litigation, licensing frameworks, and the consumer-facing AI tools rebuilding how content gets discovered and consumed. Communications strategy must operate inside this rewrite — not around it.
How does AI Communications and visibility apply to entertainment?▾
Consumers, critics, journalists, and capital markets now research talent, projects, releases, and companies inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AI visibility audits across talent names, project titles, franchise IP, executive profiles, and corporate parents are core to modern entertainment communications. Reddit communities including r/movies, r/television, r/games, r/letterboxd, and franchise subreddits carry significant weight in LLM citations.