Entertainment & Media
Crazy Rich Asians and #GoldOpen: How a Representation Movement Became a Marketing Playbook
That's why 100+ of us have bought out theaters to give #CrazyRichAsians a #GoldOpen.".
EPR Editorial Team
Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure.
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Entertainment & Media
Chris Hardwick Denies Allegations
Jun 26, 2018
Entertainment & Media
Jason Binn: The Luxury Publishing Playbook
May 25, 2018
Entertainment & Media
The Atlantic, Kevin Williamson, and the 2018 Firing That Set the Pattern
Apr 16, 2018
Entertainment & Media
The Crown's 2018 Pay-Gap Disclosure: An Entertainment-PR Case Study
Apr 2, 2018
Entertainment & Media
The Canada Council for the Arts: 70 Years of Federal Arts Funding Communications
Jan 30, 2018
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Entertainment & Media
Logan Paul in Hot Water: The Aokigahara Video and YouTube's Response
Logan Paul uploaded a video showing the body of an apparent suicide victim in Japan's Aokigahara forest on December 31, 2017. The backlash has produced one of the largest creator-side crisis communications failures YouTube has generated.
Entertainment & Media
Contributor Risk: The Discipline Every Modern Publisher Now Needs
Contributor risk management is now table stakes for any media company operating at scale. The five layers of risk \u2014 and what mature publications now do about each.
Entertainment & Media
ESPN Struggles, Disney Still Bets Big on Sports
The end of 2017 has been one of the most consequential periods in modern Disney sports strategy. John Skipper resigned as ESPN president on December 18 after 27 years. Two weeks earlier, Disney announced its $52.4 billion Fox acquisition. ESPN continues to lose subscribers while Disney commits more capital to sports than at any point in the past decade.
Entertainment & Media
Drudge vs. Bannon: The Fight That Split The Conservative Audience
The Drudge\u2013Bannon split was the moment the conservative digital media audience stopped being a single market. The cleanest case study of how a coalition audience fractures.
Entertainment & Media
Robert Mercer's Break From Breitbart: The Donor-Risk Template
The Robert Mercer break from Breitbart became the template for how high-net-worth political backers manage reputational exposure to media properties they fund.
Entertainment & Media
Nickelodeon Fires Chris Savino Over Harassment Allegations
Heads are rolling at entertainment companies across the country as consumers focus more on industry-wide sexual harassment allegations.
Entertainment & Media
NFL Connects with Facebook in New Media Experiment
The NFL announced an expanded partnership with Facebook this month to distribute regular-season recaps, highlights, and NFL Films content. No live game rights. Combined with the Amazon Thursday Night streaming deal earlier this year, the league is testing non-traditional platform partnerships heading toward the 2022 broadcast contract renewals.
Entertainment & Media
O’Reilly returns to Fox to chat with Hannity
It seems the falling out between Fox News and its former top draw, Bill O'Reilly, was shorter than advertised.
Entertainment & Media
Media Executive Moves: How to Read Appointments as Strategy Disclosure
Media executive moves are strategy disclosure. The EPR hub on broadcast leadership, streaming executives, media company CEOs, and the mid-tier players \u2014 Tubi, Roku Media, A&E Networks, Sinclair \u2014 now reshaping the industry below the top five.
The Guide
Entertainment & Media Communications: a complete overview
By EPR Editorial Team·Industry briefing
Entertainment and media is the most attention-driven sector in global commerce. A single weekend box office, a streaming subscriber print, a label release, a game launch, or a talent contract can move tens of billions in enterprise value. The category includes Netflix, Disney, Warner Bros. Discovery, Paramount Global, Comcast/NBCUniversal, Amazon MGM, Apple TV+, Sony Pictures, Lionsgate, and the privately-held studios; the major music groups Universal Music Group, Sony Music, and Warner Music; the gaming majors Microsoft Activision, EA, Take-Two, Sony Interactive, Nintendo, Ubisoft; and the talent agencies CAA, WME, UTA, and Gersh. Communications operates as a load-bearing capability — earned media drives talent narratives, awards strategy moves franchise economics, capital markets coverage shapes valuations, and the AI Communications layer is rewriting the IP landscape underneath the entire category.
Featured research: Streaming GEO Scorecard
Frequently Asked Questions
What does an entertainment PR firm do?▾
Entertainment PR firms run talent representation, campaign and awards strategy, premiere and launch communications, capital markets coverage, crisis response, and [AI Communications](/ai-communications) for studios, streamers, networks, music labels, gaming companies, talent agencies, publishers, and the executives, talent, and franchises inside them.
Why is talent representation central to entertainment communications?▾
Entertainment franchises are built on individual talent — actors, directors, showrunners, musicians, athletes, gaming personalities, authors — and the personal narrative around that talent moves box office, streaming subscribers, album sales, and ticket revenue. Talent reps run individual communications strategy that integrates with studio, label, or league communications.
What media outlets matter most in entertainment & media?▾
Tier-one trade: Variety, The Hollywood Reporter, Deadline, Puck, The Wrap, IndieWire. Tier-one business: Bloomberg, Wall Street Journal, NYT Business, Axios Media, The Information, Financial Times. Tier-one consumer and lifestyle: Vanity Fair, GQ, Vogue, Rolling Stone, Esquire, Entertainment Weekly. Tier-one gaming: IGN, Polygon, Kotaku, Game Informer, GamesIndustry.biz.
How does awards strategy work?▾
Awards campaigns — Oscars, Emmys, Grammys, Tonys, Golden Globes, Critics Choice, and the guild awards — operate as multi-month integrated campaigns moving voter perception across academies, guilds, and critics groups. Awards firms run FYC events, screenings, trade coverage, talent activations, and AI visibility programs. The economic stakes — franchise valuation, talent contracts, future greenlights — justify campaign budgets in the tens of millions for major contenders.
What is the role of capital markets communications in media?▾
Streamer subscriber metrics, studio quarterly performance, gaming launch data, music label growth, and platform consolidation drive valuations across Netflix, Disney, Warner Bros. Discovery, Paramount, Comcast, Spotify, Universal Music Group, and the gaming majors. [Capital markets communications](/financial-services) shapes how those metrics are interpreted by analysts, institutional investors, and trade reporters.
How are streaming wars shaping communications strategy?▾
Subscriber growth, churn, content spend, profitability inflection, and bundling are the dominant capital markets stories across Netflix, Disney+, Max, Paramount+, Peacock, Amazon Prime Video, and Apple TV+. Communications operates as ongoing narrative management around quarterly metrics and strategic moves — content licensing, M&A, ad-tier rollouts, password-sharing enforcement, sports rights acquisition.
What is the crisis playbook for talent scandals?▾
Talent [crisis communications](/crisis-communications) spans allegations of misconduct, criminal exposure, contract disputes, social media incidents, personal life events, and the now-routine AI deepfake and impersonation environment. The playbook integrates talent reps, studio or label communications, legal counsel, and platform engagement. Build the infrastructure before the crisis — not during it.
How does the WGA/SAG-AFTRA labor environment shape communications?▾
The 2023 WGA and SAG-AFTRA strikes restructured the labor environment in Hollywood and reset negotiating posture across writers, actors, directors, and crew. Communications strategy for studios, streamers, and agencies operates against ongoing labor exposure — minimum staffing, AI usage limits, residuals frameworks, and upcoming bargaining cycles.
How is AI changing entertainment IP and communications?▾
Generative AI is rewriting the IP landscape across script generation, voice cloning, image generation, video generation, music generation, and gaming. Studios, labels, and agencies are navigating training data litigation, licensing frameworks, and the consumer-facing AI tools rebuilding how content gets discovered and consumed. Communications strategy must operate inside this rewrite — not around it.
How does AI Communications and visibility apply to entertainment?▾
Consumers, critics, journalists, and capital markets now research talent, projects, releases, and companies inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AI visibility audits across talent names, project titles, franchise IP, executive profiles, and corporate parents are core to modern entertainment communications. Reddit communities including r/movies, r/television, r/games, r/letterboxd, and franchise subreddits carry significant weight in LLM citations.