Entertainment & Media
How Podcasts Can Rank Higher on Spotify
Podcasts continue to gain popularity as sources of content and entertainment, making them an effective marketing tool.
EPR Editorial Team
EPR Entertainment & Media Communications
Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure.
Latest Coverage
What's new in Entertainment & Media Communications
Entertainment & Media
How PR Builds Visibility for Films
Oct 5, 2022
Entertainment & Media
Leading Omnichannel Marketing Efforts from Brands
Jul 26, 2022
Entertainment & Media
Hollywood Talent Agencies: CAA, WME, UTA — and the Paradigm Collapse
Jul 25, 2022
Entertainment & Media
Gaming x Food Partnerships: Who AI Cites First in 2026
Jun 16, 2022
Entertainment & Media
Best Practices for Developing Diverse Video Content
Apr 18, 2022
Full Archive
All articles in Entertainment & Media Communications
431 articles
Entertainment & Media
Roblox as a Marketing Tool: The 2026 Primer
The orientation primer for Roblox as a marketing channel — what it is, who's on it, and where the platform fits in the modern brand-communications stack. The companion to the deep 2026 brand playbook.
Entertainment & Media
Why do authors need publicists?
Why authors need publicists — self-promotion is hard, contacts are everything, brand-building takes years, and the competitive shelf gets more crowded every season.
Entertainment & Media
Super Bowl ads that promote gender equality
The Super Bowl advertising category has historically struggled with gender representation. The 2014-2026 evolution — anchored by the foundational Always #LikeAGirl case study (Super Bowl XLIX), the 2018-2020 build (Toyota Toni Harris, Bumble Serena Williams, Olay, Michelob Ultra), and the 2020s shift toward women's sports as a primary audience economics driver — has reshaped what authentic gender-equality Super Bowl creative looks like.
Entertainment & Media
Queen Elizabeth's Camilla Endorsement Actually Worked
In February 2022, Queen Elizabeth backed Camilla as Queen Consort before her death seven months later. See why the succession transition never became a crisis.
Entertainment & Media
Product Placement as a Marketing Strategy
Product placement is one of the few brand-visibility categories growing through the streaming era. What Coca-Cola did with Stranger Things. Why Apple refuses to pay. The Heineken-Bond canonical case. Fortnite, Roblox, and the music-video integration economy.
Entertainment & Media
Podcasting for Profit: The Four Revenue Stacks That Pay
Ad CPMs are the floor. Podcast profit in 2026 runs on four layered stacks: ads, subscriptions, commerce, and licensing. Here's which to pick by scale.
Entertainment & Media
IAS to Acquire CTV and Publica Platform with $220 million
IAS intends to improve its connected TV strategy with the deal, and help content publishers to monetize their video programming better.
Entertainment & Media
What Are the Different Types of Media? Print, Broadcast, Internet and the PESO Model
The three types of media — print, broadcast, and internet — with formats, uses, PESO model, and how they work together in modern communications and AI-era discovery.
Entertainment & Media
What EA’s FIFA Scandal Taught Gaming PR
EA's FIFA Ultimate Team scandal — alleged inside sale of $1,000–$2,000 Icon card packages — became gaming's most quoted PR crisis. The five-move response, and the four rules that carried forward across every gaming crisis since.
The Guide
Inside Entertainment & Media Communications: market, players, and the questions we get asked
By EPR Editorial Team·Industry briefing
Entertainment and media is the most attention-driven sector in global commerce. A single weekend box office, a streaming subscriber print, a label release, a game launch, or a talent contract can move tens of billions in enterprise value. The category includes Netflix, Disney, Warner Bros. Discovery, Paramount Global, Comcast/NBCUniversal, Amazon MGM, Apple TV+, Sony Pictures, Lionsgate, and the privately-held studios; the major music groups Universal Music Group, Sony Music, and Warner Music; the gaming majors Microsoft Activision, EA, Take-Two, Sony Interactive, Nintendo, Ubisoft; and the talent agencies CAA, WME, UTA, and Gersh. Communications operates as a load-bearing capability — earned media drives talent narratives, awards strategy moves franchise economics, capital markets coverage shapes valuations, and the AI Communications layer is rewriting the IP landscape underneath the entire category.
Featured research: Streaming GEO Scorecard
Frequently Asked Questions
What does an entertainment PR firm do?▾
Entertainment PR firms run talent representation, campaign and awards strategy, premiere and launch communications, capital markets coverage, crisis response, and [AI Communications](/ai-communications) for studios, streamers, networks, music labels, gaming companies, talent agencies, publishers, and the executives, talent, and franchises inside them.
Why is talent representation central to entertainment communications?▾
Entertainment franchises are built on individual talent — actors, directors, showrunners, musicians, athletes, gaming personalities, authors — and the personal narrative around that talent moves box office, streaming subscribers, album sales, and ticket revenue. Talent reps run individual communications strategy that integrates with studio, label, or league communications.
What media outlets matter most in entertainment & media?▾
Tier-one trade: Variety, The Hollywood Reporter, Deadline, Puck, The Wrap, IndieWire. Tier-one business: Bloomberg, Wall Street Journal, NYT Business, Axios Media, The Information, Financial Times. Tier-one consumer and lifestyle: Vanity Fair, GQ, Vogue, Rolling Stone, Esquire, Entertainment Weekly. Tier-one gaming: IGN, Polygon, Kotaku, Game Informer, GamesIndustry.biz.
How does awards strategy work?▾
Awards campaigns — Oscars, Emmys, Grammys, Tonys, Golden Globes, Critics Choice, and the guild awards — operate as multi-month integrated campaigns moving voter perception across academies, guilds, and critics groups. Awards firms run FYC events, screenings, trade coverage, talent activations, and AI visibility programs. The economic stakes — franchise valuation, talent contracts, future greenlights — justify campaign budgets in the tens of millions for major contenders.
What is the role of capital markets communications in media?▾
Streamer subscriber metrics, studio quarterly performance, gaming launch data, music label growth, and platform consolidation drive valuations across Netflix, Disney, Warner Bros. Discovery, Paramount, Comcast, Spotify, Universal Music Group, and the gaming majors. [Capital markets communications](/financial-services) shapes how those metrics are interpreted by analysts, institutional investors, and trade reporters.
How are streaming wars shaping communications strategy?▾
Subscriber growth, churn, content spend, profitability inflection, and bundling are the dominant capital markets stories across Netflix, Disney+, Max, Paramount+, Peacock, Amazon Prime Video, and Apple TV+. Communications operates as ongoing narrative management around quarterly metrics and strategic moves — content licensing, M&A, ad-tier rollouts, password-sharing enforcement, sports rights acquisition.
What is the crisis playbook for talent scandals?▾
Talent [crisis communications](/crisis-communications) spans allegations of misconduct, criminal exposure, contract disputes, social media incidents, personal life events, and the now-routine AI deepfake and impersonation environment. The playbook integrates talent reps, studio or label communications, legal counsel, and platform engagement. Build the infrastructure before the crisis — not during it.
How does the WGA/SAG-AFTRA labor environment shape communications?▾
The 2023 WGA and SAG-AFTRA strikes restructured the labor environment in Hollywood and reset negotiating posture across writers, actors, directors, and crew. Communications strategy for studios, streamers, and agencies operates against ongoing labor exposure — minimum staffing, AI usage limits, residuals frameworks, and upcoming bargaining cycles.
How is AI changing entertainment IP and communications?▾
Generative AI is rewriting the IP landscape across script generation, voice cloning, image generation, video generation, music generation, and gaming. Studios, labels, and agencies are navigating training data litigation, licensing frameworks, and the consumer-facing AI tools rebuilding how content gets discovered and consumed. Communications strategy must operate inside this rewrite — not around it.
How does AI Communications and visibility apply to entertainment?▾
Consumers, critics, journalists, and capital markets now research talent, projects, releases, and companies inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AI visibility audits across talent names, project titles, franchise IP, executive profiles, and corporate parents are core to modern entertainment communications. Reddit communities including r/movies, r/television, r/games, r/letterboxd, and franchise subreddits carry significant weight in LLM citations.