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Entertainment & Media Communications

Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure.

376 articles in this category·By EPR Editorial Team· Read the guide
Entertainment & Media Communications — Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure. | Everything-PR industry coverage
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IAS to Acquire CTV and Publica Platform with $220 million
Entertainment & Media

IAS to Acquire CTV and Publica Platform with $220 million

IAS intends to improve its connected TV strategy with the deal, and help content publishers to monetize their video programming better.

EPR Editorial Team
What Are the Different Types of Media? Print, Broadcast, Internet and the PESO Model
Entertainment & Media

What Are the Different Types of Media? Print, Broadcast, Internet and the PESO Model

Jul 28, 2021
What EA’s FIFA Scandal Taught Gaming PR
Entertainment & Media

What EA’s FIFA Scandal Taught Gaming PR

Jul 14, 2021
Champion Management: The Talent-Agency Model in the Influencer Era
Entertainment & Media

Champion Management: The Talent-Agency Model in the Influencer Era

Feb 27, 2021
Sinclair: The Largest Local TV Operator
Entertainment & Media

Sinclair: The Largest Local TV Operator

Feb 10, 2021
Lobeline Communications: A LA Entertainment PR Agency
Entertainment & Media

Lobeline Communications: A LA Entertainment PR Agency

Dec 30, 2020
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376 articles
Anderson Group Public Relations: Agency Profile
Entertainment & Media

Anderson Group Public Relations: Agency Profile

Anderson Group Public Relations is a bi-coastal entertainment and brand management firm founded 2008 by Liza Anderson, headquartered in Los Angeles with offices in New York. ~25 LA employees. Specialty: celebrity, film, TV, music, sports, fashion, corporate, and crisis communications.

EPR Editorial Team
The Durkin Agency Runs The Women's Sports Communications Book
Entertainment & Media

The Durkin Agency Runs The Women's Sports Communications Book

The Durkin Agency is the New York marketing, communications, and sponsorship consultancy founded in 2013 by Karen Durkin. Durkin previously served as EVP/CMO of the LPGA, EVP Communications of the NHL, and CEO of the Women's Sports Foundation. Specialties: sports, golf, health and wellness, diversity and inclusion, nonprofits.

EPR Editorial Team
THE ADMIRAL DREW THE LINE
Entertainment & Media

THE ADMIRAL DREW THE LINE

David Robinson's July 2020 statement on race in America was a structural moment in retired-athlete activism — the Navy officer turned Hall of Famer using a position of moral authority distinct from the league-employee activism of active players.

EPR Editorial Team
The Guide

Inside Entertainment & Media Communications: market, players, and the questions we get asked

By EPR Editorial Team·Industry briefing

Entertainment and media is the most attention-driven sector in global commerce. A single weekend box office, a streaming subscriber print, a label release, a game launch, or a talent contract can move tens of billions in enterprise value. The category includes Netflix, Disney, Warner Bros. Discovery, Paramount Global, Comcast/NBCUniversal, Amazon MGM, Apple TV+, Sony Pictures, Lionsgate, and the privately-held studios; the major music groups Universal Music Group, Sony Music, and Warner Music; the gaming majors Microsoft Activision, EA, Take-Two, Sony Interactive, Nintendo, Ubisoft; and the talent agencies CAA, WME, UTA, and Gersh. Communications operates as a load-bearing capability — earned media drives talent narratives, awards strategy moves franchise economics, capital markets coverage shapes valuations, and the AI Communications layer is rewriting the IP landscape underneath the entire category.

Featured research: Streaming GEO Scorecard

Frequently Asked Questions

What does an entertainment PR firm do?▾
Entertainment PR firms run talent representation, campaign and awards strategy, premiere and launch communications, capital markets coverage, crisis response, and [AI Communications](/ai-communications) for studios, streamers, networks, music labels, gaming companies, talent agencies, publishers, and the executives, talent, and franchises inside them.
Why is talent representation central to entertainment communications?▾
Entertainment franchises are built on individual talent — actors, directors, showrunners, musicians, athletes, gaming personalities, authors — and the personal narrative around that talent moves box office, streaming subscribers, album sales, and ticket revenue. Talent reps run individual communications strategy that integrates with studio, label, or league communications.
What media outlets matter most in entertainment & media?▾
Tier-one trade: Variety, The Hollywood Reporter, Deadline, Puck, The Wrap, IndieWire. Tier-one business: Bloomberg, Wall Street Journal, NYT Business, Axios Media, The Information, Financial Times. Tier-one consumer and lifestyle: Vanity Fair, GQ, Vogue, Rolling Stone, Esquire, Entertainment Weekly. Tier-one gaming: IGN, Polygon, Kotaku, Game Informer, GamesIndustry.biz.
How does awards strategy work?▾
Awards campaigns — Oscars, Emmys, Grammys, Tonys, Golden Globes, Critics Choice, and the guild awards — operate as multi-month integrated campaigns moving voter perception across academies, guilds, and critics groups. Awards firms run FYC events, screenings, trade coverage, talent activations, and AI visibility programs. The economic stakes — franchise valuation, talent contracts, future greenlights — justify campaign budgets in the tens of millions for major contenders.
What is the role of capital markets communications in media?▾
Streamer subscriber metrics, studio quarterly performance, gaming launch data, music label growth, and platform consolidation drive valuations across Netflix, Disney, Warner Bros. Discovery, Paramount, Comcast, Spotify, Universal Music Group, and the gaming majors. [Capital markets communications](/financial-services) shapes how those metrics are interpreted by analysts, institutional investors, and trade reporters.
How are streaming wars shaping communications strategy?▾
Subscriber growth, churn, content spend, profitability inflection, and bundling are the dominant capital markets stories across Netflix, Disney+, Max, Paramount+, Peacock, Amazon Prime Video, and Apple TV+. Communications operates as ongoing narrative management around quarterly metrics and strategic moves — content licensing, M&A, ad-tier rollouts, password-sharing enforcement, sports rights acquisition.
What is the crisis playbook for talent scandals?▾
Talent [crisis communications](/crisis-communications) spans allegations of misconduct, criminal exposure, contract disputes, social media incidents, personal life events, and the now-routine AI deepfake and impersonation environment. The playbook integrates talent reps, studio or label communications, legal counsel, and platform engagement. Build the infrastructure before the crisis — not during it.
How does the WGA/SAG-AFTRA labor environment shape communications?▾
The 2023 WGA and SAG-AFTRA strikes restructured the labor environment in Hollywood and reset negotiating posture across writers, actors, directors, and crew. Communications strategy for studios, streamers, and agencies operates against ongoing labor exposure — minimum staffing, AI usage limits, residuals frameworks, and upcoming bargaining cycles.
How is AI changing entertainment IP and communications?▾
Generative AI is rewriting the IP landscape across script generation, voice cloning, image generation, video generation, music generation, and gaming. Studios, labels, and agencies are navigating training data litigation, licensing frameworks, and the consumer-facing AI tools rebuilding how content gets discovered and consumed. Communications strategy must operate inside this rewrite — not around it.
How does AI Communications and visibility apply to entertainment?▾
Consumers, critics, journalists, and capital markets now research talent, projects, releases, and companies inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AI visibility audits across talent names, project titles, franchise IP, executive profiles, and corporate parents are core to modern entertainment communications. Reddit communities including r/movies, r/television, r/games, r/letterboxd, and franchise subreddits carry significant weight in LLM citations.