The Vokol Group: Dallas Event and Lifestyle PR Profile

Originally published September 2020. Updated October 14, 2026.

What is The Vokol Group?

The Vokol Group is a Dallas, Texas, public relations and communications agency founded in 2018 by Dana Cobb. It focuses on event publicity, media relations, influencer engagement and brand storytelling for arts, entertainment, consumer and nonprofit clients. It won Best in Show at the 2025 PRSA Dallas Pegasus Awards.

Who founded and leads The Vokol Group?

Dana Cobb founded The Vokol Group and leads it as founder and principal. In the 2020 interview below she says she spent close to a decade with Dodger Theatricals marketing Broadway, off-Broadway and touring shows in the early 2000s, then moved back to Texas to start a family. A GoodFirms listing refers to her as Dana (Vokolek) Cobb and describes her background across entertainment, not-for-profit, lifestyle, luxury, real estate and public arts, and a Winmo directory lists her as president. The firm's 2025 and 2026 releases give 2018 as the founding year.

What does The Vokol Group do?

The Vokol Group provides business-to-consumer media relations, influencer campaigns, community relations, event promotion and publicity, according to a CB Insights summary. Its April 2026 release adds AI visibility and optimization to its stated specialties, and its GoodFirms listing places roughly 30% of its work in art, entertainment and music. EPR's entertainment and media PR section covers the wider sector.

Which clients has The Vokol Group worked with?

The Vokol Group's GoodFirms listing names FAN EXPO Dallas, Broadway Dallas, Puttshack, the Dallas Boat Show, The SMURF Experience, Soulmans BBQ, The Light Park and the Tianyu Lights Festival. A Winmo report says The Magdalen House, a Dallas nonprofit, selected the firm as its PR agency of record. These are third-party listings and were not confirmed with the clients.

What recognition has The Vokol Group received?

The Vokol Group won Best in Show and the Pegasus Award for Media Relations at the 2025 PRSA Dallas Pegasus Awards for its Tianyu Lights Festival 2024 campaign, according to a November 2025 release. It also received Awards of Honor for FAN EXPO Dallas in community relations and The Light Park holiday campaign in media relations. The firm says it has earned accolades from Clutch, UpCity and Expertise.com as one of Dallas's best PR agencies; those listings were not checked.

How does The Vokol Group compare with other Texas PR firms?

The Vokol Group is a small Dallas boutique, so EPR's best PR firms in Texas list is the best comparison point, alongside the PR agency profiles directory. Texas peers with EPR profiles include Pierpont Communications, Idea Grove and Integrate Agency. For other agency interviews, see the PR agency Q&A profiles hub.

2020 interview: Dana Cobb on lifestyle, entertainment and consumer PR

EPR's 2020 conversation with Dana Cobb is preserved below as a primary-source record.

Q: Tell us how this specialty came into focus for you and your agency.

A: My background is in arts and entertainment PR and marketing. I worked on Broadway with Dodger Theatricals for close to a decade, marketing Broadway, off-Broadway, and touring shows throughout the early 2000s, before moving back to Texas to start a family. In addition to arts, events, and nonprofit clients, at The Vokol Group we are well-diversified by having a firm foundation in business-to-consumer projects, which has proved vital in 2020.

Q: What drives you and has shaped your professional outlook?

A: Solving puzzles feeds me. The bigger the challenge, the more compelled I am to work with new ideas, more people, and unusual concepts. Promoting arts, entertainment, and lifestyle brands plus more than a decade of nonprofit marketing foundationally informs my approach to both emotional and economic impact in each business's communication. I call it my "JD Power and Associates" Test: If I tell you how great I am, it's bragging. If someone else tells you how great I am, it's proof.

Q: Advice for those just coming into PR?

A: Watch people. Communication begins with how people act with one another, in front of audiences, on Zoom meetings. Sometimes more can be learned by a glance or pause than a 15-minute explanation. Have a high standard of communication and presentation in person and online.

Q: How has the world of celebrity and creative events impacted your professional experience?

A: I have been involved in celebrity PR for more than two decades and have wonderful stories about the kindness and influence that comes with being a role model in pop culture. My experiences in the performing arts with creative campaigns have driven audience and ticket sales for some big names in live entertainment.

Q: A parting thought?

A: I have been a lifelong "collector of people." The connections and relationships you forge in your 20s can lead to the most impactful career move in your 40s and 50s. If you genuinely keep up with people, friends, colleagues, mentors, employers, you will find more ease and access to success long after you first meet.

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Related: PR agency profiles, Texas PR firms, Entertainment and media PR, Pierpont Communications, Idea Grove