High Rise PR: Boutique Agency in the Fashion, Music, and Lifestyle Industries

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Started in 2009, High Rise PR has evolved into a full-service PR agency dedicated to artist management and consultancy — building campaigns and placements across online and print media while securing coverage on regional and national radio and television.

Founded by Alexandra Baker, a veteran of the PR and marketing space, the agency positioned itself early as the go-to shop for brands in music and fashion. To hold that position in two of the most competitive categories in communications, Baker spent years building and maintaining relationships with key media outlets and opinion leaders. Working with U.S. and international clients, High Rise PR has grown into a leading boutique agency across fashion, music, and lifestyle.

Through the boutique model, high-profile clients get direct connections to their target audiences and a wraparound service that includes consulting and offer management. The Baker-led agency ships high-impact marketing strategies designed to compound over time — not one-off placements.

Who is Alexandra Baker?

Originally from the United Kingdom, Baker is a Los Angeles-based PR specialist and consultant who started her career in New York City close to two decades ago. In 2009, she struck out on her own to found High Rise PR. Specializing in fashion, lifestyle, music PR, and consultancy, the agency has assembled a notable client roster. Fashion names include DKNY and Lacoste; lifestyle names include Absolut Vodka; musical artists include the Maccabees and Boy George; record companies include Universal and Atlantic.

Baker has amassed a sizable and female-heavy roster of clients — among them M.I.A., Billie Eilish, Tove Lo, Clairo, and Melanie C. Alongside representing established artists, she supports emerging talent through individualized, detail-oriented consultancy.

Baker has singled out her relationship with Billie Eilish — a client she has worked with since Eilish was 14 — as a defining chapter of the agency's music practice. She has attributed Eilish's rise to humility and hard work as much as talent, and has said watching a young, independent artist grow into a career on her own terms has been the most rewarding piece of the work.

Going forward, Baker's stated intent is to keep building a star-filled roster while championing more female artists as they pursue and scale their careers.

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