Braithwaite Communications: Philadelphia PR Profile (Arketi)

Braithwaite Communications is a Philadelphia PR and marketing agency led by president Jason Rocker that joined Atlanta-based Arketi Group's platform in a deal announced May 19, 2026, per Arketi's Business Wire release. O'Dwyer's reported it as an acquisition. Arketi's release says Braithwaite has helped organizations take a story-driven approach to branding, content, digital, social and crisis communications for more than 30 years, and the combined firms have offices in Atlanta and Philadelphia.

Originally published April 2018. Updated October 18, 2026.

What did the Arketi announcement say?

Arketi said Braithwaite was joining its platform and described a Philadelphia-based firm with deep expertise in integrated marketing and communications across B2B and consumer audiences, particularly in highly regulated industries. Arketi co-founder and CEO Mike Neumeier said saying you are an integrated agency and operating as one are very different things, and that bringing Braithwaite into the platform reflected that commitment. MarTech Cube reported that Braithwaite clients gain expanded interactive web development and video capabilities and growing generative engine optimization expertise. Rocker said what stood out about Arketi was a shared commitment to integration, collaboration and results.

Rocker told a trade publication that his firm brings expertise in crisis and issues management to Arketi, a competence going back 30 years and covering situations ranging from hostage situations to construction accidents.

Who is Arketi Group?

Arketi describes itself as an award-winning digital marketing and public relations agency for business-to-business technology companies. A June 2025 release named it a Chief Marketer B2B Top Shop and Chief Marketer 200 firm serving companies including Cantaloupe, CHEP, Cox Communications, Mitsubishi Electric Trane HVAC US, NetDocuments, Stryten Energy and Zyxel Communications. It announced the Go Capital and Station Partners partnership in November 2024, then acquired the Atlanta internal communications consultancy Audacity on June 18, 2025, launching a workplace change and communications offering called Arketi Inside under Audacity's managing founder Jason Anthoine. On June 17, 2026 it announced the addition of Sperling in Boston, described as its second strategic expansion in recent weeks following Braithwaite. A trade report on the Braithwaite deal called it the second acquisition since the private equity funding, so the counts differ across Arketi's coverage.

Date	Event	Source
November 2024	Arketi partners with Go Capital and Station Partners	Arketi release, June 2025
June 18, 2025	Arketi acquires Audacity	Business Wire
May 19, 2026	Braithwaite joins Arketi's platform	Business Wire; O'Dwyer's
June 17, 2026	Arketi adds Sperling in Boston	Business Wire

What does Braithwaite Communications do?

Arketi's release describes a story-driven approach to branding, content creation, digital marketing, social media and crisis communications. O'Dwyer's says Braithwaite serves a range of Fortune 500 and nonprofit clients and has deep experience in the healthcare and food services sector. EPR's crisis PR and healthcare PR sections cover those disciplines.

Which clients has Braithwaite Communications worked with?

O'Dwyer's lists Cigna, Merck, Wawa, Aramark, FreshDirect, Hershey Trust and the Philadelphia Foundation as clients it has worked for.

How does Braithwaite Communications compare with other Philadelphia PR firms?

Braithwaite is one of the established independents in EPR's Philadelphia PR firms list, and the PR agency profiles directory lists more firms. For another healthcare and investor communications specialist now inside a larger network, see the Lazar Partners profile, and for a firm absorbed by a platform acquirer see the Bliss Group profile. The pattern of regional firms joining larger groups also appears in the Hawkins International profile.

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Related: PR agency profiles, Philadelphia PR firms, Crisis PR, Healthcare PR, Lazar Partners