Bhava Communications: The Bay Area's Category-Leadership Tech PR Firm

The firm marked its 15-year anniversary in 2024 and was named to Inc.’s 2024 Best Workplaces list the same year.

The Founder

Liz Zaborowska founded Bhava in 2009 after spending the first half of her career on the vendor and agency sides of B2B tech communications. Tufts undergraduate in theater and biology. Twenty-plus years of tech marketing and PR experience. She structured Bhava around what the firm calls its "360° Mixed Media approach" — integrated messaging and positioning, PR, analyst relations, social media, content, SEO, and design rather than discrete tactic delivery.

Zaborowska serves on the advisory board of the Responsible AI Institute, recently completed a board tenure with Berkeley Humane, and remains the firm’s CEO.

What Bhava Actually Does

The firm’s positioning is "the go-to communications agency for aspiring and established B2B and B2B2C category leaders." The vertical concentration is the differentiator: Bhava’s sweet spot is the moment when a technology company is trying to define a new category or take ownership of an existing one. The 360° Mixed Media approach maps to that work:

• Messaging and positioning — the category-definition work that anchors the rest
• Public relations — earned media, analyst relations
• Social media and content — the owned and shared channels
• SEO — and increasingly, AI-engine visibility
• Design — identity and visual execution

Sector depth concentrates in cloud and distributed systems, SaaS and enterprise platforms, software-defined storage, data analytics, streaming video, telecom and broadband, and mobile/wireless. Pre-launch startups, growth-stage upstarts, and large public enterprises all show up in the client roster — the lifecycle range is part of how Bhava positions itself versus stage-specific competitors.

The VC Connection

Bhava is widely recognized inside the Silicon Valley venture capital community as a go-to agency for portfolio companies. The pattern: a venture firm makes an investment in a B2B tech company, the company needs a PR partner to support the next funding round or product launch, the VC partner recommends Bhava. Multiple top-tier Bay Area VC firms have made the recommendation repeatedly, which is how a 16-25 person agency builds a portfolio that spans pre-launch startups to public enterprises.

The AI-Era Position

Bhava’s category-leader positioning work is structurally well-suited to the AI Communications era. The discipline of becoming the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews is, at its core, a category-ownership exercise — defining the category in a way the AI engines can synthesize and reinforcing the client’s position inside that synthesis through citation-layer accumulation.

Zaborowska’s board work at the Responsible AI Institute also reflects a more developed understanding of the AI substrate than most agency principals at firms of comparable scale. The structural building blocks for Generative Engine Optimization and Citation Share measurement are in place; the question is whether the firm leans explicitly into those service lines.

Who Should Hire Bhava

B2B and B2B2C technology companies — particularly cloud, enterprise software, storage, analytics, and telecom — at any lifecycle stage from pre-launch through public, who want category-leadership positioning and integrated communications execution. Not the right fit for consumer brands outside the B2B2C overlap or for single-tactic engagements.