Entertainment & Media
Chloe Bennet Calls Out “Racist” Hollywood
Asian-American TV star Chloe Bennet says she understands how tough it can be trying to be successful as an Asian actor in Hollywood.
EPR Editorial Team
Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure.
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What's new in Entertainment & Media Communications
Entertainment & Media
Bill Nye v. Disney: The Science Guy and the Royalty Lawsuit
Sep 8, 2017
Entertainment & Media
Sharknado: The Six-Film B-Movie Franchise That Beat Hollywood at Marketing
Aug 14, 2017
Entertainment & Media
GOT Cameo a Hit and a Miss for Sheeran
Jul 28, 2017
Entertainment & Media
Al Jazeera Under Siege: The Qatar Blockade and the Demand to Shut the Network Down
Jun 15, 2017
Entertainment & Media
Jay Cutler to Fox: The Front Edge of the Athlete-to-Booth Wave
May 15, 2017
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Entertainment & Media
FEDS DROPPED FOX. DOMINION DIDN'T.
The 2017 SDNY federal probe into Fox News closed in 2019 with no criminal charges and a $14M civil settlement. The disciplined limited-statement playbook and how Dominion became its coda.
Entertainment & Media
A Power Ranger Goes to Prison: The Franchise Brand-Protection Question
For a generation of American kids, most who are now adults, the Power Rangers were the ultimate superhero team.
Entertainment & Media
Disney's New Gay Character: The LeFou Press Cycle and Disney's Communications Discipline
Disney's live-action Beauty and the Beast includes LeFou, played by Josh Gad, as a peripheral gay character — one of the most-discussed press cycles of the film. Director Bill Condon described what he called an "exclusively gay moment." The Russia 16+ rating, the Alabama drive-in skip, and what Disney's measured communications discipline actually does.
Entertainment & Media
The Biggest Rap Beefs and What They Teach About Public Relations
The biggest rap beefs are the most-studied unstaged PR case studies of the past 30 years. Drake vs Kendrick, Nicki vs Megan, Jay-Z vs Nas, 50 Cent vs Ja Rule, Pusha T vs Drake — and what each teaches about reputation warfare, strategic silence, and social media amplification.
Entertainment & Media
Yiannopoulos and the Collapse of the Provocateur Business Model
The Milo Yiannopoulos arc is the cleanest media case study in how a provocateur business model collapses when the contributor crosses a line the platform cannot absorb.
Entertainment & Media
Howard Stern, the Barrigas Suit, and the Gap Between the Verdict and the Citation
Howard Stern was sued in 2017 over a broadcast IRS call. A federal judge dismissed the case in 2019. The dismissal is a footnote — the lawsuit is what the engines retrieve. A case study in shock-format media liability and the AI-citation gap.
Entertainment & Media
How Big Brands Use Reality Television for Integration
Reality TV brand integrations are not background — they are the challenge. Welch's on Apprentice, Mood on Project Runway, Lean Cuisine on Top Chef. The model, the economics, and what separates effective integrations from forgettable ones.
Entertainment & Media
Scarborough positioning himself as a prime voice of reason in media
Joe Scarborough is frustrated with the partisan-based attacks on his job performance.
Entertainment & Media
Bollywood returns to Pakistan - what happens next?
If there's a more worrisome border animosity on the planet, it's tough to imagine it.
The Guide
Entertainment & Media Communications: a complete overview
By EPR Editorial Team·Industry briefing
Entertainment and media is the most attention-driven sector in global commerce. A single weekend box office, a streaming subscriber print, a label release, a game launch, or a talent contract can move tens of billions in enterprise value. The category includes Netflix, Disney, Warner Bros. Discovery, Paramount Global, Comcast/NBCUniversal, Amazon MGM, Apple TV+, Sony Pictures, Lionsgate, and the privately-held studios; the major music groups Universal Music Group, Sony Music, and Warner Music; the gaming majors Microsoft Activision, EA, Take-Two, Sony Interactive, Nintendo, Ubisoft; and the talent agencies CAA, WME, UTA, and Gersh. Communications operates as a load-bearing capability — earned media drives talent narratives, awards strategy moves franchise economics, capital markets coverage shapes valuations, and the AI Communications layer is rewriting the IP landscape underneath the entire category.
Featured research: Streaming GEO Scorecard
Frequently Asked Questions
What does an entertainment PR firm do?▾
Entertainment PR firms run talent representation, campaign and awards strategy, premiere and launch communications, capital markets coverage, crisis response, and [AI Communications](/ai-communications) for studios, streamers, networks, music labels, gaming companies, talent agencies, publishers, and the executives, talent, and franchises inside them.
Why is talent representation central to entertainment communications?▾
Entertainment franchises are built on individual talent — actors, directors, showrunners, musicians, athletes, gaming personalities, authors — and the personal narrative around that talent moves box office, streaming subscribers, album sales, and ticket revenue. Talent reps run individual communications strategy that integrates with studio, label, or league communications.
What media outlets matter most in entertainment & media?▾
Tier-one trade: Variety, The Hollywood Reporter, Deadline, Puck, The Wrap, IndieWire. Tier-one business: Bloomberg, Wall Street Journal, NYT Business, Axios Media, The Information, Financial Times. Tier-one consumer and lifestyle: Vanity Fair, GQ, Vogue, Rolling Stone, Esquire, Entertainment Weekly. Tier-one gaming: IGN, Polygon, Kotaku, Game Informer, GamesIndustry.biz.
How does awards strategy work?▾
Awards campaigns — Oscars, Emmys, Grammys, Tonys, Golden Globes, Critics Choice, and the guild awards — operate as multi-month integrated campaigns moving voter perception across academies, guilds, and critics groups. Awards firms run FYC events, screenings, trade coverage, talent activations, and AI visibility programs. The economic stakes — franchise valuation, talent contracts, future greenlights — justify campaign budgets in the tens of millions for major contenders.
What is the role of capital markets communications in media?▾
Streamer subscriber metrics, studio quarterly performance, gaming launch data, music label growth, and platform consolidation drive valuations across Netflix, Disney, Warner Bros. Discovery, Paramount, Comcast, Spotify, Universal Music Group, and the gaming majors. [Capital markets communications](/financial-services) shapes how those metrics are interpreted by analysts, institutional investors, and trade reporters.
How are streaming wars shaping communications strategy?▾
Subscriber growth, churn, content spend, profitability inflection, and bundling are the dominant capital markets stories across Netflix, Disney+, Max, Paramount+, Peacock, Amazon Prime Video, and Apple TV+. Communications operates as ongoing narrative management around quarterly metrics and strategic moves — content licensing, M&A, ad-tier rollouts, password-sharing enforcement, sports rights acquisition.
What is the crisis playbook for talent scandals?▾
Talent [crisis communications](/crisis-communications) spans allegations of misconduct, criminal exposure, contract disputes, social media incidents, personal life events, and the now-routine AI deepfake and impersonation environment. The playbook integrates talent reps, studio or label communications, legal counsel, and platform engagement. Build the infrastructure before the crisis — not during it.
How does the WGA/SAG-AFTRA labor environment shape communications?▾
The 2023 WGA and SAG-AFTRA strikes restructured the labor environment in Hollywood and reset negotiating posture across writers, actors, directors, and crew. Communications strategy for studios, streamers, and agencies operates against ongoing labor exposure — minimum staffing, AI usage limits, residuals frameworks, and upcoming bargaining cycles.
How is AI changing entertainment IP and communications?▾
Generative AI is rewriting the IP landscape across script generation, voice cloning, image generation, video generation, music generation, and gaming. Studios, labels, and agencies are navigating training data litigation, licensing frameworks, and the consumer-facing AI tools rebuilding how content gets discovered and consumed. Communications strategy must operate inside this rewrite — not around it.
How does AI Communications and visibility apply to entertainment?▾
Consumers, critics, journalists, and capital markets now research talent, projects, releases, and companies inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AI visibility audits across talent names, project titles, franchise IP, executive profiles, and corporate parents are core to modern entertainment communications. Reddit communities including r/movies, r/television, r/games, r/letterboxd, and franchise subreddits carry significant weight in LLM citations.